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Natural Mascara

Our natural mascaras allows you to lengthen and add volume to your lashes naturally without clumping, smudging or flaking. Ditch the heavy metals, harsh preservatives and synthetic dyes and fragrances commonly found in traditional eye makeup. Make the switch to our vegetarian and vegan mascaras made from the natural pigments found in black tea leaves, cocoa, blueberries and blackberries. Our natural mascaras have been designed to coat each lash with conditioning vitamins, delivering dramatic colour thanks to the luscious fruit pigmented formula. Choose from black mascara, brown mascara, make your eye really pop with our Blueberry blue mascara or enhance your brown, hazel or green eyes with our best selling Blackberry mascara which coasts your lashes with a deep violet hue.

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100% Pure Fruit Pigmented® Ultra Lengthening Mascara with Swatch - Black Tea100% Pure Fruit Pigmented® Ultra Lengthening Mascara All Colour swatches
Maracuja Mascara open in Black Tea shadeMaracuja Mascara open on plate of berries

1. What are the 100% Pure Mascara made of?

Unlike many traditional mascaras which contain heavy metals, harsh preservatives and synthetic dyes and fragrances, our mascaras are made using natural pigments from black tea leaves, cocoa, blueberries and blackberries. We've packed our vegetarian and vegan mascara range with conditioning Pro-vitamin B5, lash-thickening seaweed and Maracuja oil to deliver water resistant, lengthening and defined lashes.


2. Which mascara is best for sensitive eyes?

If you've got sensitive eyes, it's time to make the switch to natural mascara. With fruit-pigmented formulas and lack of harsh, toxic chemicals you can choose any of the products in our mascara range and feel safe knowing they're ideal for people with sensitive eyes. Our entire range of natural mascaras contains conditioning vitamins to coat each lash, and they're free from heavy metals, harsh preservatives and synthetic dyes and fragrances.


3. Are your range of mascara's 100% vegan?

Our all natural Maracuja oil Mascara, is 100% vegan and water resistant formulated with luscious Maracuja oil from passion fruit to add volume and thickness to your lashes. For the best lengthening and defining results, we hold the mascara wand flat against the roots of your lashes and wiggling it up towards the tips. Wait a few moments, then apply a second coat.


4. Which is the best mascara for lengthening lashes?

Our all natural Fruit Pigmented® Ultra Lengthening Mascara is the best mascara to lengthen, separate and define lashes without clumping or flaking. Smudge and water resistant, this formula is packed with healthy conditioners to nourish each lash. Unlike some traditional mascaras, our range is free from coal tar, teflon or any petrochemicals.


5. What is the best way to apply mascara?

For the best lengthening, volumising and defining results, hold the mascara wand flat against the roots of your lashes and wiggling it up towards the tips. Wait a few moments, then apply a second coat. If you’re prone to smudging, ensure the area under the eye is dry, we recommend adding a little face powder such as our Bamboo Blur Powder to the area before applying.


6. What mascara colours are available?

Our natural mascaras come in four beautiful shades: Black, brown, blue and blackberry. Each hue has been pigmented by real fruit and vegetables to enhance your natural eye colour without harsh chemicals. Our black mascara is a deep midnight black and has been made from black tea leaves. Our brown mascara is perfect for a daytime look, and has been achieved by blending cocoa and coffee pigments. Our natural blue mascara is made from real blueberries and has a delicious berry scent. For a stunning deep violet pop, the best mascara is our blackberry colour made from yummy berries.

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