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A 4.5g tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in a metallic rose casing stands upright on a white background.
A fair-skinned woman with dark brown bangs wears a rust bow headband and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Mojave, glancing sideways with a playful look. Text reads: Shade: Mojave. Brand: 100% Pure.
A fair-skinned, dark-haired woman in a brown patterned headscarf wears winged eyeliner, pink vegan lipstick (100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure) and a black top. Text: Shade: Cassia.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick to her lips. She has winged eyeliner, rosy cheeks, a shoulder tattoo, and the text "Shade: Mirage" appears in the bottom left corner.
A woman with winged eyeliner and a patterned headband applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Shade: Buttercup. She has light skin, brown hair with bangs, and a floral tattoo on her shoulder.
A woman with closed eyes, winged eyeliner, and a large patterned headscarf wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Shade: Cacti) by 100% Pure.
A smiling woman with winged eyeliner wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in shade Nopal, bold red on her lips and nails. She has a brown headscarf and touches her face. Brand: 100% Pure.
A woman wearing winged eyeliner, a brown headscarf, and the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Winecup smiles with her eyes closed. She has a flower tattoo on her shoulder.
A close-up of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Pink Canyon, angled to reveal its creamy matte texture, with a soft peach-pink flower blurred in the background.
A hand holds 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in shade Marrakesh with a swatch, near a blooming pink rose and green leaves. Text at the bottom: Shade: Marrakesh. Brand: 100% Pure.
Close-up collage of lips wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g), pink matte shade "Strawberry Cactus," with a strawberry held near the mouth. Text at bottom: “Shade: Strawberry Cactus.” Brand: 100% Pure.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in the shade Protea sits atop bright orange protea flowers. The label and vegan formula highlight the 100% Pure brand.
A woman with fair skin and dark brown hair wears winged eyeliner, a brown patterned headscarf, and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in mauve. She has a rose tattoo on her shoulder. Text below reads: Shade: Sahara.
Close-up of two pairs of lips—one with dark skin, one with light—wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Plume Pink. The lipstick tube is shown at the lower left. "Plume Pink" appears at the top.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in a metallic case, shade Blood Orange, sits beside slices of blood orange fruit on a light surface.
Two close-ups of lips in rich purple-pink matte shade are stacked, with a matching 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick tube on the left. "Hyacinthus" appears at the top. Brand: 100% Pure.
A fair-skinned woman wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Sonora) shields her eyes from the sun. She sports a colorful headscarf, striking blue and gold earrings, against a blurred red floral background.
The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in the mauve shade Savanna is shown on models with different skin tones, highlighting its versatile color.
A person with light skin applies the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in a bold orange-red shade to their lips, holding the tube close. “Shade: Cactus Bloom” is displayed at the bottom of the image.
Close-up of a person applying 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure in a bright pink shade to their lips.
A matte, opaque berry red vegan lipstick in a floral beige tube with matching cap—100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure. Cap sits beside upright lipstick. Text: “Currant (A berry red, matte, opaque).”.
100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Desert Rose (raspberry jam red), a vegan lipstick housed in a beige-pink case with white floral patterns, shown standing beside its matching cap. Brand: 100% Pure.
A 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in Oasis, a deep berry wine shade, is shown uncapped, revealing the rich lipstick and a taupe cap adorned with white botanical illustrations.

Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g

4.5
Rated 4.5 out of 5 stars
39 Reviews
$35.96 Regular price $44.95
Shipped from Australia by our partner Partner logo

FFull coverage colour with a modern matte finish that feels comfortable on the lips. Designed to be long lasting without drying, the creamy formula glides on smoothly, sets to a soft, velvety finish, and wears without feathering or bleeding for a polished look. Formulated with nourishing Cocoa Butter and Shea Butter to help condition and moisturise lips, these vegan matte lipsticks are enriched with Vitamin E and antioxidant-rich fruit extracts to support softness, suppleness and all-day comfort. They use pigments from fruits and plants, including Cocoa, Beet, berries and Bamboo Charcoal. Please note: the formula also contains mineral pigments such as Titanium Dioxide and Iron Oxides, and D&C colours. Made in the USA and vegan.

Shade Guide

Pink Canyon: a dusty pink
Mirage: a cool, deep dusty pink
Cassia: a neutral, deep antique pink
Sahara: a neutral, deep nude
Mojave: a warm clay-brown
Plume Pink: a nude pink mauve
Winecup: a cool toned, antique berry
Cacti: a cool toned sepia-brown
Savanna: a pink mauve cocoa
Hyacinthus: a deep berry purple
Marrakesh: a vibrant fuchsia
Strawberry Cactus: a peachy pink coral
Prickly Pear: a vibrant coral pink
Cactus Bloom: a vibrant red orange
Protea: a neutral berry red with fuchsia undertone
Currant: a berry red
Sonora: an orange red
Nopal: a neutral, deep, vibrant ruby
Blood Orange: a classic brick red
Desert Rose: a raspberry jam red
Oasis: a berry wine

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Ingredients: Caprylic/Capric Triglyceride (MCT Coconut Oil), Euphorbia Cerifera (Candelilla) Wax, Ricinus Communis (Castor) Seed Oil, Heptyl Undecylenate (From Castor Seed Oil), Silica (From Bamboo), Hydrogenated Vegetable Oil (From Sunflower and Olive Oil), Oleic/Linoleic/Linolenic Polyglycerides (From Sunflower Oil), Crambe Abyssinica Seed Oil (From Crambe Plant), Phytosterol Esters (From Sunflower Oil), Theobroma Cacao (Cocoa) Seed Butter, Fragaria Ananassa (Strawberry) Fruit Extract, Punica Granatum (Pomegranate) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Vitis Vinifera (Grape Skin) Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Rubus Leucodermis (Black Raspberry) Extract, Euterpe Oleracea (Acai) Fruit Extract, Bixa Orellana (Annatto) Seed Extract, Daucus Carota Sativa (Carrot) Root Extract, Prunus Cerasus (Cherry) Extract, Curcuma Longa (Turmeric) Root Extract, Active Carbon (Activated Bamboo Charcoal), Prunus Armeniaca (Apricot) Kernel Oil, Lecithin (From Sunflower), Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol (Vitamin E), Ascorbyl Palmitate (Vitamin C), Rosmarinus Officinalis (Rosemary) Leaf Extract, Citric Acid (From Citrus).

Across shades, may contain: CI 15850, CI 19140, CI 45410, CI 75810, CI 77491, CI 77492, CI 77499, CI 77742, CI 77891.

Currant shade also contains: Mica, Aroma (Flavor), Theobroma Cacao (Cocoa) Extract, Spirulina Maxima (Blue Spirulina) Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract and Kaolin.

Apply to clean, dry lips directly from the tube for a soft, natural finish. To achieve a more professional finish, use a lip brush.


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4.5
Rated 4.5 out of 5 stars
Based on 39 reviews
Total 5 star reviews: 25 Total 4 star reviews: 10 Total 3 star reviews: 4 Total 2 star reviews: 0 Total 1 star reviews: 0
90%would recommend this product
39 reviews
  • M
    M
    Verified Reviewer
    I recommend this product
    Rated 4 out of 5 stars
    What happened to aubergine?

    I absolutely love thus lipstick. As a fair and cool toned person, I find that Nopal and Cacti work well with my complexion. However, my favourite is aubergine for a bold look. Why isn't it stocked anymore? I'm devastated. Please bring aubergine back!

  • J
    Joanne
    Rated 3 out of 5 stars
    Love this product

    Unfortunately I have to give 3 stars as it is impossible to buy this product in any of your colour shades shown as they are always sold out. Please stock more or bring in more into Australia. We are still worthy of more of these colours.

  • L
    Lucy
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Beautiful!

    These lipsticks are BEAUTIFUL! I often find matte lipsticks quite drying but these actually make my lips feel hydrated and give a flawlessly soft texture. I always get compliments when wearing either of the shades I own (Sahara & Nopal). Highly recommend to all matte lipstick lovers! :)

  • J
    Joanne
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Love this lipstick!!!

    Best natural lipstick that I wear every day in many different colours and particularly love Savanna as it can be for day or night. Unfortunately these lipsticks are so hard to find and I keep emailing and begging suppliers all the time to keep stocks up of them as they are always sold out as they are truly amazing. Will not wear anything else ever.

  • AL
    Annette L.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Wonderful lipstick

    This is the best lipstick I have ever used The color Protea color is beautiful, and the texture feels great Highly recommend this lipstick ladies