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On Sale

Find natural beauty favourites for less in the 100% Pure Australia sale. Explore selected skincare, makeup, hair care, body care and gift sets, with savings on pure, naturally derived formulas for your everyday routine. From nourishing face creams and serums to fruit-pigmented makeup, body care and hair essentials, this collection is the place to discover limited-time offers while they last.

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A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g by 100% Pure, featuring a shiny red casing and a mauve-pink lipstick bullet, stands upright against a white background.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick in Peony (true, pale pink) is shown beside its shiny pink, cursive-inscribed cap. Brand: 100% Pure. Size: 4.5g.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g, a vegan lipstick with a metallic pink cap and floral design, is shown next to a swatch of its Calendula (coral pink nude) shade enriched with pomegranate oil.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in Foxglove (berry pink mauve) sits uncapped beside a color smear. The shiny metallic case is embellished with floral designs. Brand: 100% Pure.
A fair-skinned, brown-haired woman in a headscarf gazes at the camera, wearing winged eyeliner and 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick. A beauty mark is visible on her cheek. "Bee Balm" text appears in the corner.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick. She has winged eyeliner and looks to the side. "Buttercup" is written in white text at the lower left.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick (4.5g) in deep pink-nude, shade Clover, stands beside its floral cap with a swatch of the color smeared behind the vegan lipstick tube.
100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g by 100% Pure, shown in cool deep wine "Black Rose" shade with a matching tube and swatch behind it. Text reads: “Black Rose (a cool, deep wine).”.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in bright blood red, cap off to reveal the bullet. The floral cap and a smear of color are visible. Text: Poppy (a bright, blood red), by 100% Pure.
A deep pink 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g, vegan, with its cap removed and placed beside the shiny metallic pink tube, shown against a white background.
100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick (4.5g), in Magnolia—a bright bubblegum-coral—comes in a shiny red tube with cursive script, shown open with the cap beside it; delivers bold color and moisturising comfort.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in a bright pink “Primrose” shade is shown open beside its cap, with a metallic tube and a lipstick swatch displayed behind it.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in deep red-coral with the cap off, shown beside a Hibiscus shade swatch. Vegan formula, enriched with pomegranate oil for a moisturising finish.
Sale

Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g

$35.96 $44.95
4.6
Rated 4.6 out of 5 stars
60 Reviews
 
A 5ml tube of 100% Pure Lip Caramel features a metallic silver cap, transparent body with mauve-pink shade, and a white script label. This standout vegan liquid lipstick is crafted by 100% Pure.
Close-up of two sets of lips wearing a soft peachy-nude, vegan 100% Pure Lip Caramel 5ml by 100% Pure with creamy texture; the word Butterchew appears in white text in the lower left corner.
Close-up images of lips wearing 100% Pure Lip Caramel 5ml by 100% Pure, a full coverage, glossy, vibrant cherry red vegan liquid lipstick, shown from two angles with "Cherry Cordial" text at the bottom.
Close-up comparison of two sets of lips wearing 100% Pure Lip Caramel 5ml by 100% Pure, a glossy, mauve-pink vegan liquid lipstick, showing its full coverage and finish across different skin tones.
Close-up of lips wearing 100% Pure Lip Caramel 5ml, a pinkish-brown vegan liquid lipstick. Images show different lighting or finishes. "Rum Nougat" text is displayed in the bottom left corner. Brand: 100% Pure.
Two close-up images of lips wearing glossy red lipstick, each showcasing a different shade of 100% Pure Lip Caramel 5ml by 100% Pure for full coverage. “Red Velvet” appears in white text on the bottom left.
Close-up shots showing lips wearing 100% Pure Lip Caramel (5ml) by 100% Pure—a shiny, rosy-brown, full coverage liquid lipstick. Top and bottom images differ in lighting or angles. “Truffle” appears in white text at the lower left.
Sale

Lip Caramel 4.17g

$39.96 $49.95
5.0
Rated 5.0 out of 5 stars
1 Review
 
The 100% Pure Rose Hyaluronic Acid Serum 30ml comes in a pink tube with a rose design and Calendula & White Tea label, formulated as a hydrating serum suitable for sensitive skin.
 
 Sale

Rose Hyaluronic Acid Serum 30ml

$71.96 $89.95
4.7
Rated 4.7 out of 5 stars
24 Reviews
A 30ml pink tube of 100% Pure Dark Spot Remover, a brightening serum for hyperpigmentation, featuring a white cap and a simple plant illustration on the front.
 
 Sale

Dark Spot Remover 30ml

$62.36 $77.95
4.6
Rated 4.6 out of 5 stars
27 Reviews
The 100% Pure Multi-Vitamin + Antioxidants Ultra Riche PM Treatment 43ml is an anti-aging night cream in a pink tube with a rose gold cap, featuring floral and fruit designs, formulated for age-corrective moisturizing.
 
 Sale

Multi-Vitamin + Antioxidants Ultra Riché PM Treatment 43ml

$55.97 $79.95
4.5
Rated 4.5 out of 5 stars
84 Reviews
Pink tube of Vitamin C Serum by 100% Pure on a white background
 
 Sold Out

Vitamin C Serum 30ml

$47.97 $79.95
4.7
Rated 4.7 out of 5 stars
115 Reviews
A 4.5g tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in a metallic rose casing stands upright on a white background.
A close-up of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Pink Canyon, angled to reveal its creamy matte texture, with a soft peach-pink flower blurred in the background.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick to her lips. She has winged eyeliner, rosy cheeks, a shoulder tattoo, and the text "Shade: Mirage" appears in the bottom left corner.
A fair-skinned, dark-haired woman in a brown patterned headscarf wears winged eyeliner, pink vegan lipstick (100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure) and a black top. Text: Shade: Cassia.
A woman with fair skin and dark brown hair wears winged eyeliner, a brown patterned headscarf, and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in mauve. She has a rose tattoo on her shoulder. Text below reads: Shade: Sahara.
A fair-skinned woman with dark brown bangs wears a rust bow headband and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Mojave, glancing sideways with a playful look. Text reads: Shade: Mojave. Brand: 100% Pure.
Close-up of two pairs of lips—one with dark skin, one with light—wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Plume Pink. The lipstick tube is shown at the lower left. "Plume Pink" appears at the top.
A woman wearing winged eyeliner, a brown headscarf, and the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Winecup smiles with her eyes closed. She has a flower tattoo on her shoulder.
A woman with closed eyes, winged eyeliner, and a large patterned headscarf wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Shade: Cacti) by 100% Pure.
The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in the mauve shade Savanna is shown on models with different skin tones, highlighting its versatile color.
Two close-ups of lips in rich purple-pink matte shade are stacked, with a matching 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick tube on the left. "Hyacinthus" appears at the top. Brand: 100% Pure.
A hand holds 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in shade Marrakesh with a swatch, near a blooming pink rose and green leaves. Text at the bottom: Shade: Marrakesh. Brand: 100% Pure.
Close-up collage of lips wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g), pink matte shade "Strawberry Cactus," with a strawberry held near the mouth. Text at bottom: “Shade: Strawberry Cactus.” Brand: 100% Pure.
Close-up of a person applying 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure in a bright pink shade to their lips.
A person with light skin applies the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in a bold orange-red shade to their lips, holding the tube close. “Shade: Cactus Bloom” is displayed at the bottom of the image.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in the shade Protea sits atop bright orange protea flowers. The label and vegan formula highlight the 100% Pure brand.
A fair-skinned woman wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Sonora) shields her eyes from the sun. She sports a colorful headscarf, striking blue and gold earrings, against a blurred red floral background.
A smiling woman with winged eyeliner wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in shade Nopal, bold red on her lips and nails. She has a brown headscarf and touches her face. Brand: 100% Pure.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in a metallic case, shade Blood Orange, sits beside slices of blood orange fruit on a light surface.
Sale

Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g

$35.96 $44.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
 
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand—ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula—perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes—perfect for sensitive eyes.
Sale

Fruit Pigmented® Ultra Lengthening Mascara 10g

$35.96 $44.95
4.7
Rated 4.7 out of 5 stars
23 Reviews
 
A tube of 100% Pure Maracuja Mascara 10g by 100% Pure, featuring a silver floral design. The mascara is water-resistant, with the applicator wand shown standing upright beside the tube and the product name visible on it.
A single, bold black brushstroke sweeps up diagonally on white, with rough edges and bristle texture—evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A bold, black brushstroke with jagged edges sweeps diagonally upward on white, evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A thick, textured black brushstroke sweeps upward on white, with visible bristle marks and pointed ends, evoking the bold effect of 100% Pure Maracuja Mascara 10g by 100% Pure—a water-resistant formula ideal for sensitive eyes.
Sale

Maracuja Mascara 10g

$35.96 $44.95
4.4
Rated 4.4 out of 5 stars
140 Reviews
 
A brown glass bottle with a black pump, labeled 100% Pure Multi-Vitamin + Antioxidants Potent PM Serum 30ml, stands upright against a plain white background.
 
 Sale

Multi-Vitamin + Antioxidants Potent PM Serum 30ml

$55.97 $79.95
4.6
Rated 4.6 out of 5 stars
99 Reviews
100% Pure French Lavender Hand Buttercream 57g features lavender sprig illustrations and bilingual text. This vegan, non-greasy buttercream soothes hands with a calming French lavender scent.
 
 Sale

French Lavender Hand Buttercream 57g

$19.96 $24.95
4.4
Rated 4.4 out of 5 stars
20 Reviews
A 236ml tube of 100% Pure French Lavender Shower Gel for sensitive skin, featuring lavender illustrations on the lower packaging and front text highlighting its vegan formula.
 
 Sale

French Lavender Shower Gel

$23.96 $29.95
4.8
Rated 4.8 out of 5 stars
30 Reviews
A 59ml peach-colored tube of 100% Pure Multi-Vitamin Healthy Hair Leave-In Conditioner, featuring botanical illustrations and a white cap, is displayed against a white background.
 
 New

Multi-Vitamin Healthy Hair Leave-In Conditioner 59ml

$27.96 $34.95
A peach-colored tube of 100% Pure Vitamin C Face Cream 40ml, with an orange slice illustration and text highlighting benefits for collagen, elastin, and vitamin C.
 
 New

Vitamin C Face Cream 40ml

$59.46 $69.95
A silver packet from 100% Pure holds two bright green crescent-shaped hydrogel eye masks, called 100% Pure Bright Eyes Masks, made to de-puff and brighten dark undereye circles.
 
 Sale

Bright Eyes Masks

From $11.88 $14.85
4.3
Rated 4.3 out of 5 stars
51 Reviews
The 100% Pure Creamy Long Last Lip Liner (1.14g) by 100% Pure, featuring a red shade and silver tip, stands upright against a plain white background with white vertical text along its body.
A 100% Pure Creamy Long Last Lip Liner 1.14g pencil with a silver tip is displayed on a white background, drawing a curvy pinkish-red line. The label reads “100% Pure.”.
The 100% Pure Creamy Long Last Lip Liner 1.14g by 100% Pure, in pink with a metallic silver cap, rests on a white background with a matching pink squiggly line beside it.
A mauve pink 100% Pure Creamy Long Last Lip Liner 1.14g matte pencil is shown with a drawn squiggle of its color on a white background.
The 100% Pure Creamy Long Last Lip Liner 1.14g, shown in pink with a matte swatch, features "Love Dive" in white and pink text on the pencil. Brand: 100% Pure.
A silver-capped 100% Pure Creamy Long Last Lip Liner 1.14g draws a wavy, bright pink line on a white background.
A pink 100% Pure Creamy Long Last Lip Liner 1.14g pencil rests on a white surface, surrounded by vivid pink lip liner swatches.
New

Creamy Long Last Lip Liner 1.14g

$31.96 $39.95
 
A 28g packet of 100% Pure Coffee Caffeine Recovery Hydrogel Sheet Mask with coffee berries and leaves illustrations on a light pink background. English and French text highlight intensive rejuvenation with added Hyaluronic Acid.
 
 Sale

Coffee Caffeine Recovery Hydrogel Mask 28g

$10.47 $14.95
4.0
Rated 4.0 out of 5 stars
25 Reviews
The 100% Pure Ginseng Royal Jelly Brightening Hydrogel Sheet Mask (28g) is a facial treatment with ginseng, royal jelly, and collagen. The pack showcases fruit and botanical illustrations. Net weight: 1 oz (28g).
 
 Sale

Ginseng Royal Jelly Brightening Hydrogel Mask 28ml

$10.47 $14.95
4.1
Rated 4.1 out of 5 stars
15 Reviews