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The 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g, a pinkish-brown vegan formula, is shown upright in its shiny metallic red tube against a plain white background.
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick (4.5g) in Peony— a true, pale pink— sits on a white background with its shiny pink cap beside it. This vegan formula is enriched with pomegranate oil for soft, hydrated lips.
The 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in Calendula is a coral pink nude shade, shown with its shiny pink tube next to a swatch. Text reads: Calendula (A coral pink nude).
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in berry pink mauve, with its cap beside it. A Foxglove shade swatch is smeared behind, highlighting this moisturising lipstick enriched with pomegranate oil.
A woman with light skin, brown eyes, and dark brown hair wears a patterned headscarf and matte pink 100% Pure Pomegranate Oil Moisturising Lipstick. She has winged eyeliner, defined brows, and "Bee Balm" in white at the bottom left.
A woman with brown hair in a headscarf applies 100% Pure Pomegranate Oil Moisturising Lipstick (4.5g) in pink. She wears winged eyeliner and has a subtle shoulder tattoo. "Buttercup" appears in white at the bottom left of the image.
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in a metallic pink-floral case, shown open with lipstick and a swatch of deep, neutral pink-nude behind it. Text below reads: Clover, infused with pomegranate oil.
The 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in Black Rose—a cool, deep wine shade—comes in a shiny metallic case. Richly pigmented and vegan, it moisturizes lips while delivering bold color and nourishing comfort.
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g is shown in a floral-patterned metallic case, with a swatch of bright blood-red shade behind it. The shade is labeled Poppy (a bright, blood red).
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in deep pink, labeled Narcissus, with the cap off and beside it. The shiny pink packaging features vertical text, offering a bold, moisturising lipstick look.
A vegan, moisturising pink-coral lipstick—100% Pure Pomegranate Oil Moisturising Lipstick 4.5g—in a shiny metallic pink tube with black cursive writing. Shown upright, cap off. Below: Magnolia (a bright bubblegum-coral).
A bright pink, moisturising lipstick with a dark metallic case is shown upright beside its cap and a pink smear. Text below: Primrose (a bright pink) 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g.
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g (vegan, deep red-coral) sits uncapped on a matching swatch. The label reads Hibiscus—a hydrating formula for bold, vibrant lips.
Sale

Pomegranate Oil Moisturising Lipstick

$22.48 $44.95
4.6
Rated 4.6 out of 5 stars
60 Reviews
 
A 5ml tube of 100% Pure Lip Caramel Liquid Lipstick, a vegan pinkish mauve shade in a clear container with a metallic silver cap and white lettering on the front.
Close-up of lips wearing 100% Pure Lip Caramel Liquid Lipstick (5ml), a peachy nude, vegan formula with a creamy, slightly glossy finish. "Butterchew" is written in white at the bottom left of the second image.
Close-up of lips wearing glossy, bright red 100% Pure Lip Caramel Liquid Lipstick (5ml, vegan). The top and bottom images show similar lip colors, with "Cherry Cordial" labeled on the bottom image.
Close-up comparison of lips wearing two similar shades of 100% Pure Lip Caramel Liquid lipsticks (5ml) in glossy rose tones. "Ganache" appears in white text at the bottom left of the lower image.
Close-up of lips wearing 100% Pure Lip Caramel Liquid Lipstick (5ml) in a soft, pinkish-brown vegan shade with a glossy finish. Top and bottom images show slight lighting variations. "Rum Nougat" is seen at the bottom left.
Two close-up images show lips wearing 100% Pure Lip Caramel Liquid Lipsticks 5ml in Red Velvet, with shiny, long-lasting vegan color. White text appears at the bottom left. Lips are slightly parted to reveal a smooth, vibrant red shade.
Two close-up shots of lips wearing 100% Pure Lip Caramel Liquid Lipstick (5ml) in a glossy mauve-brown shade. Lighting varies between the images; "Truffle" appears on the bottom. This vegan, long-lasting lipstick is shown in detail.
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Caramel Liquid lipstick

$34.97 $49.95
5.0
Rated 5.0 out of 5 stars
1 Review
 
The 100% Pure Rose Hyaluronic Acid Serum 30ml comes in a pink tube with a rose design and Calendula & White Tea label, formulated as a hydrating serum suitable for sensitive skin.
 
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Rose Hyaluronic Acid Serum

$71.96 $89.95
4.7
Rated 4.7 out of 5 stars
24 Reviews
A 30ml pink tube of 100% Pure Dark Spot Remover, a brightening serum for hyperpigmentation, featuring a white cap and a simple plant illustration on the front.
 
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Dark Spot Remover

$54.56 $77.95
4.6
Rated 4.6 out of 5 stars
27 Reviews
The 100% Pure Multi-Vitamin + Antioxidants Ultra Riche PM Treatment 43ml is an anti-aging night cream in a pink tube with a rose gold cap, featuring floral and fruit designs, formulated for age-corrective moisturizing.
 
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Multi-Vitamin + Antioxidants Ultra Riché PM Treatment

$71.96 $89.95
4.5
Rated 4.5 out of 5 stars
84 Reviews
Pink tube of Vitamin C Serum by 100% Pure on a white background
 
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Vitamin C Serum

$47.97 $79.95
4.7
Rated 4.7 out of 5 stars
115 Reviews
Pink lipstick with '100% Pure' branding on a white background
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade “Pink Canyon” is displayed in front of a soft peach flower, with a blurred green background.
A woman with winged eyeliner, a headscarf, and a shoulder tattoo applies the 100% Pure Cocoa Butter Matte Lipsticks 4.5g to her lips, standing against a neutral background.
A fair-skinned woman wears a brown headscarf and natural makeup with pink, long-lasting 100% Pure Cocoa Butter Matte Lipstick (4.5g). She looks slightly to the side. Text at bottom left reads Shade: Cassia.
A woman with fair skin, winged eyeliner, and mauve 100% Pure Cocoa Butter Matte Lipsticks (4.5g) poses against a gray background. She wears a brown headscarf and shows a yellow rose tattoo on her shoulder. Text at the bottom reads, Shade: Sahara.
A woman with brown hair and bangs wears a large striped bow headband, flaunting winged eyeliner, rosy cheeks, and long-lasting 100% Pure Cocoa Butter Matte Lipstick. "Shade: Mojave" appears in the lower left corner.
100% Pure Cocoa Butter Matte Lipsticks 4.5g in “Plume Pink” is shown on two models with different skin tones. On the left, a pink tube from our long lasting lipstick collection matches the vibrant lip color displayed.
A smiling woman with winged eyeliner and bright pink lips, in a brown headscarf and floral shoulder tattoo. Text: Shade Winecup—one of our long-lasting 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A woman with dark hair and bangs wears a patterned headscarf, bold lashes, and matte lipstick. She looks down with eyes closed. Text reads: Shade: Cacti. Featuring 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day wear.
Two close-up images of lips wearing Savanna, a warm reddish-brown shade of 100% Pure Cocoa Butter Matte Lipsticks 4.5g, are shown on different skin tones. The vegan, long-lasting lipstick tube appears on the left side.
Two close-up images of lips wearing 100% Pure Cocoa Butter Matte Lipsticks 4.5g in Hyacinthus, a rich vegan shade. The matching tube sits to the left on a beige and peach background. Enjoy long-lasting, nourishing color with cocoa butter for a flawless ma
A hand holds a 100% Pure Cocoa Butter Matte Lipsticks 4.5g in pink, featuring a floral-patterned cap, beside a blooming pink rose. The lipstick is swatched on the back of the hand. Text reads: Shade: Marrakesh.
Collage of close-ups: lips in pink lipstick, a strawberry, and a lipstick tube. Lips pose with strawberry and lipstick. Text reads: Shade: Strawberry Cactus. 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day color.
A person applies bright pink 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade Prickly Pear to their lips; this vegan lipstick is part of a matte collection.
A person holds a tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in bright orange-red near their lips, which are painted in the same bold shade. Text at the bottom reads: Shade: Cactus Bloom.
A vibrant magenta 100% Pure Cocoa Butter Matte Lipsticks 4.5g in a silver tube rests on orange and red spiky protea flowers, with a label below reading: Shade: Protea.
A woman with fair skin and red lipstick poses outdoors, shielding her eyes from the sun. She wears a colorful headscarf and blue earrings; red flowers blur in the background. Text: Shade Sonora, 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A smiling woman with winged eyeliner and bold red lips, wearing a brown headscarf. Her shiny red nails match her look. Text reads, Shade: Nopal. She wears our 100% Pure Cocoa Butter Matte Lipsticks 4.5g for vibrant, lasting color.
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in vegan Blood Orange shade rests on a white surface, accented by slices of blood orange fruit.
Sale

Cocoa Butter Matte Lipstick

$22.48 $44.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
 
A silver tube of 100% Pure Ultra Lengthening Mascara 10g, featuring a floral design and shown upright with its black wand applicator removed. Ideal for sensitive eyes and made with fruit pigments.
A thick streak of 100% Pure Ultra Lengthening Mascara 10g is brushed over a white background, fading at the edge—ideal for sensitive eyes wanting bold, defined lashes.
A dark, textured brushstroke of 100% Pure Ultra Lengthening Mascara 10g spreads on a white background, revealing thick, glossy lines—ideal for those with sensitive eyes.
A thick, textured black brushstroke—evoking the look of 100% Pure Ultra Lengthening Mascara 10g for sensitive eyes—smudges across a white background, showing visible ridges and soft fading edges on the left.
A textured swipe of 100% Pure Ultra Lengthening Mascara 10g in metallic dark gray is spread horizontally across a white background.
Sale

Ultra Lengthening Mascara

$31.46 $44.95
4.7
Rated 4.7 out of 5 stars
23 Reviews
 
A 10g tube of 100% Pure Maracuja Oil Volumising Mascara stands upright, cap and wand removed, featuring a floral design. The tube reads "Mascara, Oil Mascara"—a volumising mascara ideal for sensitive eyes.
A single, thick black brushstroke with textured edges, angled upward on white, evokes the bold volumising effect of 100% Pure Maracuja Oil Volumising Mascara 10g.
A black brushstroke with uneven, textured edges curving upward on a white background, evoking the bold volume and gentle formula of 100% Pure Maracuja Oil Volumising Mascara 10g, perfect for sensitive eyes.
A single, bold black brushstroke arcs upward on white, with textured bristle marks and uneven edges—evoking the dramatic impact of 100% Pure Maracuja Oil Volumising Mascara 10g.
Sale

Maracuja Volumising Mascara

$26.97 $44.95
4.4
Rated 4.4 out of 5 stars
140 Reviews
 
A brown glass bottle with a black pump, labeled 100% Pure Multi-Vitamin + Antioxidants Potent PM Serum 30ml, stands upright against a plain white background.
 
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Multi-Vitamin + Antioxidants Potent PM Serum

$56.97 $94.95
4.6
Rated 4.6 out of 5 stars
99 Reviews
A white tube labeled 100% Pure Coffee Bean Caffeine Brightening Eye Cream 30ml with coffee cherries and rosehip oil illustrations stands upright on a white background, emphasizing its energizing formula for dark circles.
 
 Sold Out

Coffee Bean Caffeine Brightening Eye Cream

$46.71 $54.95
4.4
Rated 4.4 out of 5 stars
229 Reviews
100% Pure French Lavender Hand Buttercream 57g features lavender sprig illustrations and bilingual text. This vegan, non-greasy buttercream soothes hands with a calming French lavender scent.
 
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French Lavender Hand Buttercream

$19.96 $24.95
4.4
Rated 4.4 out of 5 stars
20 Reviews
A 236ml tube of 100% Pure French Lavender Shower Gel for sensitive skin, featuring lavender illustrations on the lower packaging and front text highlighting its vegan formula.
 
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French Lavender Shower Gel

$23.96 $29.95
4.8
Rated 4.8 out of 5 stars
30 Reviews