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Natural Face Makeup

Enhance your complexion with natural face makeup made to let your skin still look like skin. Explore natural foundations, BB creams, tinted moisturisers, concealers, primers, powders, bronzers, blushes and highlighters for every skin type and finish, from barely-there everyday coverage to a more perfected makeup look. This collection brings together colour from fruit pigments, minerals and other skin-loving ingredients, alongside aloe vera, jojoba oil, rice powder, vitamin E, green tea, superfruits and plant oils to help even, smooth, brighten and bring your natural glow to life.

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A beige tube labeled 100% Pure Luminous Primer 30ml stands upright on a white background, featuring English and French text and promising a dewy finish.
 
 Sold Out

Luminous Primer 30ml

$69.95
4.6
Rated 4.6 out of 5 stars
140 Reviews
A pink tube of 100% Pure Mattifying Primer 30ml stands upright against a white background; this silicone-free primer by 100% Pure offers oil control, pore-diffusing, and velvet matte benefits.
 
 Sold Out

Mattifying Primer 30ml

$69.95
4.7
Rated 4.7 out of 5 stars
76 Reviews
A light pink, round compact from 100% Pure featuring an embossed floral lid opens to reveal the Fruit Pigmented® Gemmed Luminiser 9g, a glow powder with a leaf motif and the 100% Pure logo.
A smear of 100% Pure Fruit Pigmented® Gemmed Luminiser 9g in shimmery pink-gold rests on a white background, labeled “Pink Gold Taffeta” beneath the swatch.
A swatch of 100% Pure Fruit Pigmented® Gemmed Luminiser 9g in shimmery copper gold is shown on a white background, labeled Copper Gold. This 100% Pure product imparts a radiant, natural glow to your complexion.
A swatch of light pink, shimmery powder—100% Pure Fruit Pigmented® Gemmed Luminiser 9g—is spread on a white background, reflecting radiant luminescence.

Fruit Pigmented® Gemmed Luminizer 9g

$59.95
4.4
Rated 4.4 out of 5 stars
20 Reviews
 
The 100% Pure Fruit Pigmented® Blush 9g features a peach vegan blush in a round pink compact with an embossed floral lid, partly open to display the blush stamped with “100% Pure” and a leaf design.
A swatch of pinkish-red 100% Pure Fruit Pigmented® Blush 9g by 100% Pure is smeared on white, with "Healthy" beneath—ideal for a natural flush and vegan-friendly cheeks.
A smear of 100% Pure Fruit Pigmented® Blush in Chiffon, a vegan formula by 100% Pure, is shown on a white background—offering a natural flush to cheeks.
A smear of bright pink powder makeup appears on a white background with "100% Pure Fruit Pigmented® Blush 9g" below—this vegan blush by 100% Pure adds a natural flush to your cheeks.
A vegan coral-orange swatch of 100% Pure Fruit Pigmented® Blush 9g, smudged oval on white with the label Mimosa in black below, evokes a natural flush; product by 100% Pure.
A swatch of 100% Pure Fruit Pigmented® Blush 9g in a peach shade is smudged oval with a trail on white, "Peach" printed below—ideal from 100% Pure for a naturally flushed look.
A swatch of 100% Pure Fruit Pigmented® Blush 9g by 100% Pure in the shade Pretty Naked, shown on a white background. This pink-toned powder blush has a smooth texture, ideal for a natural flush on cheeks.
A swipe of mauve-pink 100% Pure Fruit Pigmented® Blush 9g vegan powder is spread on a white background, with "Mauvette" written in black below the swatch.

Fruit Pigmented® Blush 9g

$59.95
4.6
Rated 4.6 out of 5 stars
34 Reviews
 
The 100% Pure Fruit Pigmented® Better Naked Palette 9g features four natural brown, pink, and peach eyeshadows in playful peach-themed packaging—perfect for fruit pigmented makeup lovers from 100% Pure.
 

Fruit Pigmented® Better Naked Palette 9g

$79.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
The 100% Pure Fruit Pigmented® Berry Naked Palette 9g by 100% Pure features five vegan eyeshadows in berry, brown, taupe, rose, and light pink shades in a floral-embellished light pink case with gold lettering.
 
 Sold Out

Fruit Pigmented® Berry Naked Palette 9g

$79.95
4.8
Rated 4.8 out of 5 stars
19 Reviews
The 100% Pure 100% Fruit Pigmented® Pretty Naked Palette (9g) is a vegan eyeshadow palette with five neutral shades in a pink case decorated with fruit prints—ideal for everyday makeup.
 

Fruit Pigmented® Pretty Naked Palette

$79.95
4.4
Rated 4.4 out of 5 stars
39 Reviews
The 100% Pure 100% Fruit Pigmented® Rose Gold Palette 9g features four circular pans of shimmery, vegan eyeshadow in a pink rose gold case labeled "Rose Gold," shown partially open on a white background.
 

Fruit Pigmented® Rose Gold Palette 9g

$79.95
4.6
Rated 4.6 out of 5 stars
19 Reviews
A tube of 100% Pure Fruit Pigmented® Cherry Lip & Cheek Stain 8ml, vegan and fruit pigmented, in red packaging with a pink cap and white text.
 

Cherry Lip & Cheek Stain 8ml

$39.95
A top view of the 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g by 100% Pure, a light beige vegan formula in a clear round jar with a silver rim—ideal for achieving a flawless finish.
A 3g jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits in Alpine Rose, featuring a white lid with floral art, shown next to a swatch of its light, rosy beige vegan formula.
An open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g rests on a beige smear. The botanical lid lies nearby, and the word “Crème” highlights this long-lasting 100% Pure concealer.
An open jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in White Peach, featuring a botanical illustration on the lid, sits atop a swatch of its peachy-beige shade.
An open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in Peach Bisque, featuring a floral lid design. A smear of this peachy-beige concealer by 100% Pure is displayed in the background.
A small open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in a golden peach shade rests on a matching smear. The white lid has a floral design, and the text Golden Peach appears below. Brand: 100% Pure.
A jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g, featuring a botanical lid design, sits on a swipe of medium brown Toffee shade, offering vegan coverage from the brand 100% Pure.

Fruit Pigmented® Long Last Concealer with Super Fruits 3g

$39.95
4.6
Rated 4.6 out of 5 stars
12 Reviews
 
A 5ml tube of 100% Pure Fruit Pigmented® 2nd Skin Concealer with a gold cap, pictured open with the applicator wand upright. This light beige concealer from 100% Pure provides medium to full coverage and a natural finish.
A smooth swatch of 100% Pure Fruit Pigmented® 2nd Skin Concealer 5ml by 100% Pure, featuring a beige shade with a natural finish and medium to full coverage, rests on a white background labeled Shade 1.
A smooth swatch of 100% Pure Fruit Pigmented® 2nd Skin Concealer 5ml in Shade 2, by 100% Pure, displays its medium to full coverage and natural finish against a white background.
A smooth, oval swatch of medium tan 100% Pure Fruit Pigmented® 2nd Skin Concealer 5ml in Shade 3, known for medium to full coverage and a natural finish, displayed on a white background.
A smooth swatch of medium beige foundation labeled Shade 4 delivers medium to full coverage with a natural finish, just like 100% Pure Fruit Pigmented® 2nd Skin Concealer 5ml from 100% Pure.

Fruit Pigmented® 2nd Skin Concealer 5ml

$49.95
1.5
Rated 1.5 out of 5 stars
2 Reviews
 
An open container of 100% Pure Translucent Bamboo Blur Powder 5.5g with its beige lid placed beside it reveals the light beige loose powder inside; the lid displays the product name in white text.
 

Translucent Bamboo Blur Powder 5.5g

$59.95
4.7
Rated 4.7 out of 5 stars
85 Reviews
A light pink tube of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml by 100% Pure with a white cap stands upright against a white background, offering vegan, natural coverage.
A creamy, vegan swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Alpine Rose (light peachy-beige) sits on a white background, offering natural coverage.
A swipe of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in White Peach gives natural, creamy peach-toned coverage against a white background.
A smooth, curved swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Peach Bisque is displayed on a white background, highlighting its natural coverage.
A creamy swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Golden Peach on a white background, labeled "Golden Peach" below, offers natural coverage with a vegan formula from 100% Pure.
A light pink tube of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml by 100% Pure with a white cap stands upright against a white background, offering vegan, natural coverage.

Fruit Pigmented® Tinted Moisturiser 30ml

$59.95
4.6
Rated 4.6 out of 5 stars
8 Reviews
 
The 100% Pure BB Cream 30ml comes in a pale pink tube with a twist-off cap, offering a makeup-skincare hybrid formula with medium to full coverage, displayed upright against a white background.
A creamy, light beige swatch of 100% Pure BB Cream 30ml in shade Light 10 (Luminous) blends seamlessly on a white background, showcasing its makeup-skincare hybrid formula.
A creamy, medium beige 100% Pure BB Cream 30ml with a slight orange undertone and natural ingredients. This makeup-skincare hybrid shade is labeled: “Medium 20 (Aglow)”.
The 100% Pure BB Cream 30ml comes in a pale pink tube with a twist-off cap, offering a makeup-skincare hybrid formula with medium to full coverage, displayed upright against a white background.

BB Cream 30ml

From $15.00
4.3
Rated 4.3 out of 5 stars
56 Reviews
 
A silver compact with floral-engraved lid reveals 100% Pure Fruit Pigmented® Powder Foundation 9g—a talc-free, light beige pressed powder by 100% Pure.
A swatch of 100% Pure Fruit Pigmented® Powder Foundation 9g by 100% Pure in light beige is smeared on a white background, with "Crème" written below.
A swatch of light beige 100% Pure Fruit Pigmented® Powder Foundation 9g, talc-free with a smooth center and crumbly edges, is labeled White Peach below.
A swatch of 100% Pure Fruit Pigmented® Powder Foundation 9g by 100% Pure in the Peach Bisque shade, a light peachy-beige, is spread across a white background.
A swatch of Sand shade 100% Pure Fruit Pigmented® Powder Foundation 9g by 100% Pure, a talc-free pressed powder in light beige with a smooth center and crumbly edges, shown on a white background.
A loose swatch of 100% Pure Fruit Pigmented® Powder Foundation 9g in a warm, light brown shade named Golden Peach is shown on a white background.
A swatch of 100% Pure Fruit Pigmented® Powder Foundation 9g by 100% Pure in a warm toffee shade, smoothly spread with textured edges on a white background, shown with the label "Toffee" beneath it.

Fruit Pigmented® Powder Foundation 9g

$69.95
4.5
Rated 4.5 out of 5 stars
25 Reviews