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Natural Face Serums & Oils

Target your skin goals with natural face serums and oils made for every skin type. Explore lightweight hydrating serums, brightening vitamin C serums, nourishing facial oils, anti-ageing serums and barrier-supporting formulas for dry, dull, mature, sensitive or breakout-prone skin. This collection brings together pure, naturally derived ingredients like hyaluronic acid, niacinamide, vitamin C, bakuchiol, rosehip oil, jojoba oil, squalane, green tea, superfruits and plant oils to help hydrate, soften, smooth and restore your natural glow.

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A 30ml pink tube of 100% Pure Dark Spot Remover, a brightening serum for hyperpigmentation, featuring a white cap and a simple plant illustration on the front.
 
 Sale

Dark Spot Remover 30ml

$54.56 $77.95
4.6
Rated 4.6 out of 5 stars
27 Reviews
A beige tube labeled "100% Pure Green Tea EGCG Concentrate Serum 30ml" from 100% Pure, decorated with green tea leaf graphics, promotes its antioxidant-rich formula with Niacinamide and Provitamin B5.
 

Green Tea EGCG Concentrate Serum

$39.95
4.3
Rated 4.3 out of 5 stars
16 Reviews
A brown glass bottle with a black pump, labeled 100% Pure Multi-Vitamin + Antioxidants Potent PM Serum 30ml, stands upright against a plain white background.
 
 Sale

Multi-Vitamin + Antioxidants Potent PM Serum 30ml

$56.97 $94.95
4.6
Rated 4.6 out of 5 stars
99 Reviews
The 100% Pure Fermented Saké Glow Brightening Serum 30ml comes in a beige tube with a white cap, features K-beauty-inspired rice grain illustrations, and highlights ingredients like kojic acid and licorice for brightening.
 

Fermented Saké Glow Brightening Serum 30ml

$79.95
4.6
Rated 4.6 out of 5 stars
28 Reviews
Pink tube of Vitamin C Serum by 100% Pure on a white background
 
 Sold Out

Vitamin C Serum 30ml

$47.97 $79.95
4.7
Rated 4.7 out of 5 stars
115 Reviews
A brown bottle of 100% Pure Multi-Vitamin + Antioxidants PM Facial Oil 30ml, designed for nighttime use as an overnight natural, vegan anti-aging treatment.
 

Multi-Vitamin + Antioxidants PM Facial Oil 30ml

$79.95
4.6
Rated 4.6 out of 5 stars
24 Reviews
A light green 30ml tube of 100% Pure Restorative Sea Culture Replenishing Serum with a white cap and minimal black text. Enriched with seaweed polysaccharides for hydrating, dewy skin.
 

Restorative Sea Culture Replenishing Serum 30ml

$89.95
4.8
Rated 4.8 out of 5 stars
10 Reviews
A small brown glass dropper bottle labeled 100% Pure Tea Tree Concentrated Spot Treatment 10ml with a white cap and floral design. This natural, vegan formula is ideal for blemish-prone skin and contains 0.34 fl oz (10 ml).
 

Tea Tree Concentrated Spot Treatment 10ml

$39.95
4.8
Rated 4.8 out of 5 stars
25 Reviews
A small brown glass bottle with a white cap, labeled 100% Pure Vitamin C Boost 10g for dark spots and hyperpigmentation, featuring a peach slice image. Bottle contains 0.35 oz (10g).
 

Vitamin C Boost 10g

$44.95
4.7
Rated 4.7 out of 5 stars
21 Reviews
A small brown bottle with a white cap labeled 100% Pure Niacinamide Boost 10g, ideal as a niacinamide serum for oily skin; features a molecular diagram and states Natural + Vegan, Net wt. 0.35 oz / 10 g.
 
 Sold Out

Niacinamide Boost 10g

$44.95
4.7
Rated 4.7 out of 5 stars
22 Reviews
A pink tube labeled "100% Pure Black Tea Grass Jelly Antioxidant Serum 30ml," accented with tea leaf designs, stands upright on a white background. The serum calms skin with Tiger Grass and Ginseng for anti-redness benefits.
 

Black Tea Grass Jelly Anti-oxidant Serum 30ml

$79.95
4.8
Rated 4.8 out of 5 stars
33 Reviews
A lavender bottle labeled "100% Pure Bakuchiol Face Oil 30ml" with a matching cap, noted as a natural retinol alternative and anti-aging serum for best results.
 
 Sold Out

Bakuchiol Face Oil 30ml

$89.95
4.8
Rated 4.8 out of 5 stars
26 Reviews
A beige tube of 100% Pure Coffee Bean Caffeine Restorative Serum 30ml with licorice and hyaluronic acid, black text, a botanical illustration, and a hydrating formula that provides antioxidants for your skin.
 

Coffee Bean Caffeine Restorative Serum 30ml

$89.95
4.9
Rated 4.9 out of 5 stars
17 Reviews
A white 30ml tube of 100% Pure 10% Apple Enzyme Resurfacing Serum with black and gold text, plant illustration, and label stating “10% Fruit Acid.” This is an AHA exfoliating serum.
 

10% Apple Enzyme Resurfacing Serum 30ml

$49.95
4.7
Rated 4.7 out of 5 stars
24 Reviews
A glass pump bottle with a white label contains 100% Pure Super Fruit Facial Oil 29.5ml—an all-natural, vegan formula rich in antioxidants and pomegranate seed oil.
 

Super Fruit Facial Oil 29.5ml

$79.95
4.8
Rated 4.8 out of 5 stars
21 Reviews
A pink tube of 100% Pure Watermelon Cucumber Water Locking Serum 30ml, with hyaluronic and polyglutamic acid, featuring a line drawing of a watermelon on the front.
 

Watermelon Cucumber Water Locking Serum 30ml

$49.95
4.9
Rated 4.9 out of 5 stars
22 Reviews
A pink tube labeled 100% Pure Mushroom Peptide Serum 30ml, featuring a mushroom drawing and “11 Medicinal Mushrooms,” highlights its collagen-boosting benefits for firmer skin.
 

Mushroom Peptide Serum 30ml

$39.95
4.9
Rated 4.9 out of 5 stars
22 Reviews
A tube of 100% Pure Fruit Pigmented® Cherry Lip & Cheek Stain 8ml, vegan and fruit pigmented, in red packaging with a pink cap and white text.
 

Cherry Lip & Cheek Stain 8ml

$39.95