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100% PURE Australia


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Welcome to 100% Pure, your destination for pure, organic & natural skin care, Cosmetics, Haircare and Body Care products.

Free shipping

Free Australia wide shipping on orders over $49

Free Gift

Pick your Free Gift with all orders over $59

Free Samples

Pick your Free Sample when you spend $99 or more

Naturally Pigmented

Fruit, vegetables, tea, and cocoa not FD&C colorants

Cruelty Free

We will never, EVER test on animals our products will always be certified cruelty-free

Natural Ingredients

Composed of plant, mineral, and/or marine vegetation.

Find your perfect Face Serum. My skin is...


Watermelon Cucumber Water Locking Serum


Vitamin C Serum

Mature Skin

Bakuchiol Oil Serum


Dark Spot Remover

Blemish Prone SKIN

Apple Enzyme Resurfacing Serum

Sushie Wang

Founder, Chief Creative

My mission is to create healthiest, purest, most nourished formulas

James Wang

Founder, COO

I am committed to produce the highest quality products


Founder, CEO

My goal is to make the biggest, positive change

A big hello from your Australia & NZ Distributor

Hi, It's Irene Falcone here and I'm your local distributor for 100% Pure. You may recognise me as the founder of Nourished Life (which I sold in 2017). I am still so passionate about truly natural & toxin-free beauty and I'm thrilled to be back to look after you on all things 100% Pure. All of your orders are managed personally by me and shipped from Sydney. I am also managing the 100% Pure Australia social media pages @100percentpureaustralia and I would love for you to follow me for daily updates and product reviews.

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