Fruit pigmented® natural lipstick. Hydrated, formulated and pigmented naturally with fruit pigments, not toxic petrochemicals. PURE and natural lipstick packed with Pomegranates, Plums, Raspberries...not Isododecane, Diisostearyl Malate, Red Dye #7 found in most conventional lipsticks. The antioxidants from fruit go straight to your lips, with 100% PURE®’s natural lip products. Organic Cocoa Butter provides full hydration and moisturizes. Choose from our natural vegan Semi-Matte Lipsticks, our natural Lip Glosses, natural Lip Glazes or our natural Lip & Cheek Stain. All with vitamins and nutrients.