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Natural Makeup

Enhance your natural beauty with makeup made to let your skin still look like skin. Explore natural makeup for face, eyes, lips and cheeks, including foundations, concealers, powders, blushes, bronzers, mascaras, eyeliners, eyeshadows, brow products, lipsticks and glosses. This collection brings together colour from fruit pigments, minerals and other skin-loving ingredients, alongside nourishing botanicals, plant oils, vitamins and antioxidants to help create fresh, polished looks for everyday wear and special occasions.

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The 100% Pure Fruit Pigmented® Better Naked Palette 9g features four natural brown, pink, and peach eyeshadows in playful peach-themed packaging—perfect for fruit pigmented makeup lovers from 100% Pure.
 

Fruit Pigmented® Better Naked Palette 9g

$79.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
The 100% Pure Fruit Pigmented® Berry Naked Palette 9g by 100% Pure features five vegan eyeshadows in berry, brown, taupe, rose, and light pink shades in a floral-embellished light pink case with gold lettering.
 
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Fruit Pigmented® Berry Naked Palette 9g

$79.95
4.8
Rated 4.8 out of 5 stars
19 Reviews
The 100% Pure 100% Fruit Pigmented® Rose Gold Palette 9g features four circular pans of shimmery, vegan eyeshadow in a pink rose gold case labeled "Rose Gold," shown partially open on a white background.
 

Fruit Pigmented® Rose Gold Palette 9g

$79.95
4.6
Rated 4.6 out of 5 stars
19 Reviews
The 100% Pure 100% Fruit Pigmented® Pretty Naked Palette (9g) is a vegan eyeshadow palette with five neutral shades in a pink case decorated with fruit prints—ideal for everyday makeup.
 

Fruit Pigmented® Pretty Naked Palette

$79.95
4.4
Rated 4.4 out of 5 stars
39 Reviews
The 100% Pure Fruit Pigmented® Blush 9g features a peach vegan blush in a round pink compact with an embossed floral lid, partly open to display the blush stamped with “100% Pure” and a leaf design.
A swatch of pinkish-red 100% Pure Fruit Pigmented® Blush 9g by 100% Pure is smeared on white, with "Healthy" beneath—ideal for a natural flush and vegan-friendly cheeks.
A smear of 100% Pure Fruit Pigmented® Blush in Chiffon, a vegan formula by 100% Pure, is shown on a white background—offering a natural flush to cheeks.
A smear of bright pink powder makeup appears on a white background with "100% Pure Fruit Pigmented® Blush 9g" below—this vegan blush by 100% Pure adds a natural flush to your cheeks.
A vegan coral-orange swatch of 100% Pure Fruit Pigmented® Blush 9g, smudged oval on white with the label Mimosa in black below, evokes a natural flush; product by 100% Pure.
A swatch of 100% Pure Fruit Pigmented® Blush 9g in a peach shade is smudged oval with a trail on white, "Peach" printed below—ideal from 100% Pure for a naturally flushed look.
A swatch of 100% Pure Fruit Pigmented® Blush 9g by 100% Pure in the shade Pretty Naked, shown on a white background. This pink-toned powder blush has a smooth texture, ideal for a natural flush on cheeks.
A swipe of mauve-pink 100% Pure Fruit Pigmented® Blush 9g vegan powder is spread on a white background, with "Mauvette" written in black below the swatch.

Fruit Pigmented® Blush 9g

$59.95
4.6
Rated 4.6 out of 5 stars
34 Reviews
 
A tube of 100% Pure Fruit Pigmented® Cherry Lip & Cheek Stain 8ml, vegan and fruit pigmented, in red packaging with a pink cap and white text.
 

Cherry Lip & Cheek Stain 8ml

$39.95