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A tube of 100% Pure Pomegranate Oil Moisturising Lipstick in a satin nude pink shade, featuring a shiny metallic red casing, stands upright against a plain white background.
A woman with bangs and a brown headscarf applies 100% Pure Pomegranate Oil Moisturising Lipstick in a satin pink shade. She has light skin, winged eyeliner, and "Buttercup" is written in white at the image’s bottom left.
A fair-skinned woman with dark hair, bangs, and a headscarf looks confidently at the camera, wearing winged eyeliner and pink lips. Text in the corner reads 100% Pure Pomegranate Oil Moisturising Lipstick—an anti-ageing lipstick.
Sale

Pomegranate Oil Moisturising Lipstick

$31.46 $44.95
4.6
Rated 4.6 out of 5 stars
60 Reviews
 
Pink lipstick with '100% Pure' branding on a white background
A fair-skinned woman wears a brown headscarf and natural makeup with pink, long-lasting 100% Pure Cocoa Butter Matte Lipstick (4.5g). She looks slightly to the side. Text at bottom left reads Shade: Cassia.
A smiling woman with winged eyeliner and bold red lips, wearing a brown headscarf. Her shiny red nails match her look. Text reads, Shade: Nopal. She wears our 100% Pure Cocoa Butter Matte Lipsticks 4.5g for vibrant, lasting color.
Two close-up images of lips wearing 100% Pure Cocoa Butter Matte Lipsticks 4.5g in Hyacinthus, a rich vegan shade. The matching tube sits to the left on a beige and peach background. Enjoy long-lasting, nourishing color with cocoa butter for a flawless ma
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade “Pink Canyon” is displayed in front of a soft peach flower, with a blurred green background.
A woman with winged eyeliner, a headscarf, and a shoulder tattoo applies the 100% Pure Cocoa Butter Matte Lipsticks 4.5g to her lips, standing against a neutral background.
A woman with fair skin, winged eyeliner, and mauve 100% Pure Cocoa Butter Matte Lipsticks (4.5g) poses against a gray background. She wears a brown headscarf and shows a yellow rose tattoo on her shoulder. Text at the bottom reads, Shade: Sahara.
A smiling woman with winged eyeliner and bright pink lips, in a brown headscarf and floral shoulder tattoo. Text: Shade Winecup—one of our long-lasting 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A hand holds a 100% Pure Cocoa Butter Matte Lipsticks 4.5g in pink, featuring a floral-patterned cap, beside a blooming pink rose. The lipstick is swatched on the back of the hand. Text reads: Shade: Marrakesh.
Collage of close-ups: lips in pink lipstick, a strawberry, and a lipstick tube. Lips pose with strawberry and lipstick. Text reads: Shade: Strawberry Cactus. 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day color.
A vibrant magenta 100% Pure Cocoa Butter Matte Lipsticks 4.5g in a silver tube rests on orange and red spiky protea flowers, with a label below reading: Shade: Protea.
100% Pure Cocoa Butter Matte Lipsticks 4.5g in “Plume Pink” is shown on two models with different skin tones. On the left, a pink tube from our long lasting lipstick collection matches the vibrant lip color displayed.
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in vegan Blood Orange shade rests on a white surface, accented by slices of blood orange fruit.
A person holds a tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in bright orange-red near their lips, which are painted in the same bold shade. Text at the bottom reads: Shade: Cactus Bloom.
A woman with brown hair and bangs wears a large striped bow headband, flaunting winged eyeliner, rosy cheeks, and long-lasting 100% Pure Cocoa Butter Matte Lipstick. "Shade: Mojave" appears in the lower left corner.
A woman with dark hair and bangs wears a patterned headscarf, bold lashes, and matte lipstick. She looks down with eyes closed. Text reads: Shade: Cacti. Featuring 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day wear.
A person applies bright pink 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade Prickly Pear to their lips; this vegan lipstick is part of a matte collection.
Two close-up images of lips wearing Savanna, a warm reddish-brown shade of 100% Pure Cocoa Butter Matte Lipsticks 4.5g, are shown on different skin tones. The vegan, long-lasting lipstick tube appears on the left side.
A woman with fair skin and red lipstick poses outdoors, shielding her eyes from the sun. She wears a colorful headscarf and blue earrings; red flowers blur in the background. Text: Shade Sonora, 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.

Cocoa Butter Matte Lipstick

$44.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
 
A silver tube of 100% Pure Lip Glaze with floral designs and branding, its cap off to reveal a pinkish-mauve shade enriched with avocado and cocoa butter for extra nourishment.
 
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Lip Glaze

$33.96 $39.95
4.6
Rated 4.6 out of 5 stars
9 Reviews
 
A tube of 100% Pure Lip Caramel Liquid Lipstick, showing mauve-pink shade in clear packaging with white text and a silver cap, enriched with cocoa butter.
Close-up of two sets of lips wearing creamy, peachy-nude 100% Pure Lip Caramel Liquid lipsticks with cocoa butter. “Butterchew” is shown in white text at the bottom left of the second image.
Close-up of lips wearing two shades of 100% Pure Lip Caramel Liquid lipsticks, both featuring a rich, vibrant color and luminous finish; the bottom shade is labeled Cherry Cordial.
Close-up of lips wearing 100% Pure Lip Caramel Liquid lipstick in glossy, pinkish-mauve shade. In the bottom photo, "Ganache" is displayed in white text in the lower left corner.
Two close-up images of lips showcase the shiny, nude-pink "Rum Nougat" shade from 100% Pure Lip Caramel Liquid lipsticks, enhanced with nourishing pomegranate oil and cocoa butter.
Close-up of two lips wearing 100% Pure Lip Caramel Liquid Lipsticks in “Red Velvet”—top shows a glossy red, bottom a semi-matte finish. Both are infused with nourishing pomegranate oil. “Red Velvet” is in white text at the bottom left.
Two close-up images show lips wearing 100% Pure Lip Caramel Liquid Lipstick in glossy mauve-brown shade "Truffle." Lips look smooth and evenly colored, with “Truffle” in white text on the left of the bottom image.
Sale

Caramel Liquid lipstick

$42.46 $49.95
5.0
Rated 5.0 out of 5 stars
1 Review
 
A tube of 100% Pure Lip Gloss with a rose gold cap, botanical design, and clear body revealing pink-mauve gloss, enriched with vitamin E and pomegranate oil for nourishment.
Close-up of lips with ultra shiny 100% Pure Lip Gloss enriched with vitamin E applied using a doe-foot applicator. "Naked" appears in white text at the bottom left.
Close-up of lips with 100% Pure Lip Gloss in a light pinkish nude shade, enriched with vitamin E. The shade “Pink Caramel” is labeled in white text at the bottom.
A close-up of lips being applied with 100% Pure Lip Gloss using a wand. Infused with vitamin E for hydration, the lips appear glossy and moisturized. The word Mauvely is in white at the bottom left corner.
Close-up of glossy lips being coated with 100% Pure Lip Gloss, an ultra shiny formula infused with pomegranate oil, applied with a wand. The word "Strawberry" appears in white text at the bottom left corner.
Close-up of glossy lips as a person applies 100% Pure Lip Gloss enriched with pomegranate oil using a wand applicator. The words Pomegranate Wine are written at the bottom of the image.

Lip Gloss

$39.95
4.7
Rated 4.7 out of 5 stars
18 Reviews
 
A tube of 100% Pure Cherry Lip & Cheek Stain With Fruit Pigments—a bright pink-red tint in a clear-capped package, with white and red front text—gives a natural flush using vibrant fruit pigments.
 

Cherry Lip & Cheek Stain

$39.95
A small, round, open jar of 100% Pure Lip & Cheek Tint in Peach Glow is seen from above with peach-colored tint inside, set against a white background.
 

Lip & Cheek Tint - Peach Glow

$39.95
1.0
Rated 1.0 out of 5 stars
1 Review
The 100% Pure Pressed Eye Shadow – Slight damage is a vegan, cruelty-free single pressed powder in a clear case, featuring the 100% Pure name and leaf logo on the lid, in a shimmery taupe shade.
 
 Sold Out

Pressed Eye Shadow

$8.98 $29.95
4.7
Rated 4.7 out of 5 stars
36 Reviews
 
A pink tube of 100% Pure Cherry Lip Balm 8ml, an organic moisturizing balm with a cherry design, labeled 0.3 fl oz (8 ml), is shown against a white background.
 

Cherry Lip Balm

$16.95
4.9
Rated 4.9 out of 5 stars
32 Reviews
A green and beige striped tube of 100% Pure Organic Mint Lip Balm 8ml, a natural moisturizer, stands upright on a white background.
 

Organic Mint Lip Balm

$16.95
4.8
Rated 4.8 out of 5 stars
35 Reviews
A 100% Pure Full Coverage Water Foundation Sample Set 🧴, featuring hydrating foundation with a pump dispenser, is labeled with a red SAMPLE watermark across the front.
 
 Sold Out

100% Pure Full Coverage Water Foundation Samples

$25.00
 
A 100% Pure 2nd Skin Foundation Sample Set with a metallic pump cap and "SAMPLE" in red across the image on a white background. Enjoy natural coverage with skin-loving ingredients.
 
 Sold Out

2nd Skin Foundation Samples

$20.00
 
A tube labeled "100% Pure BB Cream Sample," featuring floral design and gold accents, holds 1 fl oz / 30 ml of hydrating beauty balm for a luminous finish, with a red SAMPLE stamp diagonally across the packaging.
 
 Sold Out

100% Pure BB Cream Samples

From $4.50
 
A 1 fl oz (30 ml) bottle of 100% Pure Fruit Pigmented Healthy Foundation Sample Set with silver pump and cap, featuring a red SAMPLE stamp. This natural foundation delivers a velvety matte finish.
 
 Sold Out

Healthy Foundation Sample Set

$25.00
 
A small, clear round container of 100% Pure Lip & Cheek Tint in the Sugar Plum shade, a reddish-pink hue, viewed from above against a white background.
 

Lip & Cheek Tint - Sugar Plum

$39.95
Pink makeup compact on a white background
 

Lip & Cheek Tint - Cocoa Berry

$39.95
A small, round container of 100% Pure Lip & Cheek Tint in Pink Grapefruit, viewed from above, with a clear lid and smooth bright pink balm—a multipurpose tint for lips and cheeks.
 
 Sold Out

Lip & Cheek Tint - Pink Grapefruit

$39.95
A small, round glass container of 100% Pure Lip & Cheek Tint in Cranberry is filled with bright red tint and viewed from above on a white background.
 
 Sold Out

Lip & Cheek Tint - Cranberry

$39.95
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