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Natural Makeup

Enhance your natural beauty with makeup made to let your skin still look like skin. Explore natural makeup for face, eyes, lips and cheeks, including foundations, BB Creams, concealers, powders, blushes, bronzers, mascaras, eyeliners, eyeshadows, brow products, lipsticks and glosses. This collection brings together colour from fruit pigments, minerals and other skin-loving ingredients, alongside nourishing botanicals, plant oils, vitamins and antioxidants to help create fresh, polished looks for everyday wear and special occasions.

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A tube of 100% Pure Fruit Pigmented® Lip Gloss (4.17ml) stands with its metallic-capped wand applicator beside it, featuring the 100% Pure logo to highlight its natural, vegan ingredients.
A 4.17ml tube of 100% Pure Fruit Pigmented® Lip Gloss by 100% Pure, shown with its applicator resting on a nude gloss swatch labeled Naked.
The 100% Pure Fruit Pigmented® Lip Gloss 4.17ml by 100% Pure, labeled Pink Caramel, features a vegan formula made from natural ingredients with its applicator resting on a warm caramel-pink swatch against a white background.
An open tube of 100% Pure Fruit Pigmented® Lip Gloss 4.17ml with a wand applicator is displayed against a mauve smear on white. The brand name, 100% Pure, appears below the image.
A 100% Pure Fruit Pigmented® Lip Gloss 4.17ml with an applicator wand sits beside a swatch of its natural formula, with "Strawberry" written below. The gloss is by 100% Pure.
A tube of 100% Pure Fruit Pigmented® Lip Gloss (4.17ml) in red with a wand applicator, some gloss swiped beside it and labeled Pomegranate Wine, is shown on a white background.

Fruit Pigmented® Lip Gloss 4.17g

$39.95
4.7
Rated 4.7 out of 5 stars
18 Reviews
 
A tube of 100% Pure Fruit Pigmented® Cherry Lip & Cheek Stain 8ml, vegan and fruit pigmented, in red packaging with a pink cap and white text.
 

Cherry Lip & Cheek Stain 8ml

$39.95
A compact blush with a clear lid in light peach and floral emboss pairs perfectly with 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure for a fresh, natural look.
The 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure, with its lid open, rests on a white background as loose powder spreads around it in a graceful sweep.
The 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure, a shimmery beige pressed powder, sits elegantly with a hint of scattered powder on a white background.
A swatch of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure is smeared on a white background, showing light brown color with crushed edges framing a smooth center.
The 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure is a round beige pressed powder compact with a clear lid, displayed open on a smear of powder—ideal for those seeking vegan pressed eyeshadow.
An open 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure, in light pink pressed powder, displays scattered pigment artfully arranged beside it on a white background.
A swatch of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure, in shimmery bronze, is roughly smeared in an oval with crumbly edges on a white background.
A single open compact of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure in shimmery gold, with loose powder smeared around it on a white background.
An open round compact of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure displays its pressed powder, with loose vegan eyeshadow scattered around it on a clean white background.
An open compact of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure reveals matte mauve powder, some scattered nearby, resembling pressed powder blush against a clean white background.
An open compact of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure reveals shimmery taupe pressed powder, with loose vegan pigment scattered below to showcase its color and texture.
A swipe of the 100% Pure Fruit Pigmented® Eye Shadow 2g, richly pigmented in mauve with a smooth center and crumbly edges, is displayed on a white background, highlighting the vegan pressed powder by 100% Pure.
A smear of 100% Pure Fruit Pigmented® Eye Shadow 2g by 100% Pure in black, with rough and uneven edges, appears as a swatch of pigment on a white background.

Fruit Pigmented® Eye Shadow 2g

$29.95
4.7
Rated 4.7 out of 5 stars
36 Reviews
 
A pink tube of 100% Pure Cherry Lip Balm 8ml, an organic moisturizing balm with a cherry design, labeled 0.3 fl oz (8 ml), is shown against a white background.
 

Cherry Lip Balm 8ml

$16.95
4.9
Rated 4.9 out of 5 stars
32 Reviews
An 8ml tube of 100% Pure Organic Mint Lip Balm by 100% Pure, featuring light green and white diagonal stripes, blue text, and a clear cap. The upright product is shown against a white background.
 

Organic Mint Lip Balm 8ml

$16.95
4.8
Rated 4.8 out of 5 stars
35 Reviews
The 100% Pure Creamy Long Last Lip Liner (1.14g) by 100% Pure, featuring a red shade and silver tip, stands upright against a plain white background with white vertical text along its body.
A 100% Pure Creamy Long Last Lip Liner 1.14g pencil with a silver tip is displayed on a white background, drawing a curvy pinkish-red line. The label reads “100% Pure.”.
The 100% Pure Creamy Long Last Lip Liner 1.14g by 100% Pure, in pink with a metallic silver cap, rests on a white background with a matching pink squiggly line beside it.
A mauve pink 100% Pure Creamy Long Last Lip Liner 1.14g matte pencil is shown with a drawn squiggle of its color on a white background.
The 100% Pure Creamy Long Last Lip Liner 1.14g, shown in pink with a matte swatch, features "Love Dive" in white and pink text on the pencil. Brand: 100% Pure.
A silver-capped 100% Pure Creamy Long Last Lip Liner 1.14g draws a wavy, bright pink line on a white background.
A pink 100% Pure Creamy Long Last Lip Liner 1.14g pencil rests on a white surface, surrounded by vivid pink lip liner swatches.
New

Creamy Long Last Lip Liner 1.14g

$31.96 $39.95