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A beige tube labeled 100% Pure Luminous Primer 30ml stands upright on a white background, featuring English and French text and promising a dewy finish.

Luminous Primer 30ml

4.6
Rated 4.6 out of 5 stars
140 Reviews
$69.95

Shipped from Australia by our exclusive partner

A silicone-free face primer formulated with light-reflecting Mica to help create a naturally luminous base for makeup. Avocado Oil, Shea Butter, Olive Squalane and Aloe Vera help skin feel soft and comfortable, while Resveratrol and Vitamin E add antioxidant support. Green Tea Seed Oil and Jojoba Esters contribute to the nourishing blend. Suitable for all skin types including sensitive. Vegan. Made in the USA.

30 ml

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Caprylic/Capric Triglycerides (Medium Chain Triglycerides from Coconut Oil) Coco-Caprylate/Caprate (From Coconut), Triheptanoin (From Plant-Based Oils), Isoamyl Laurate (From Beets), Persea Gratissima (Avocado) Oil, Glycerin (From Vegetables), Silica (Mineral), Mica (Shimmery Mineral), Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer (From Botanical Oils), C9-12 Alkane (From Plant Sugars), Hydrolyzed Jojoba Esters (From Jojoba Oil), Organic Butyrospermum Parkii (Organic Shea) Butter , Dilinoleic Acid/Butanediol Copolymer (From Botanical Oils), Castor Oil/IPDI Copolymer (From Castor Seed Oil), Magnesium Stearate (Mineral and Plant Derived), Resveratrol (From Grapes), Squalane (Olive Fruit), Organic Aloe Barbadensis Leaf Juice (From Organic Aloe Vera), Tocopherol (Plant Derived Vitamin E), Camellia Sinensis (Green Tea) Seed Oil, Jojoba Esters (From Jojoba Oil)

Apply evenly to clean or moisturised skin. Allow to set for 90 seconds, then follow with makeup application


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4.6
Rated 4.6 out of 5 stars
Based on 140 reviews
Total 5 star reviews: 90 Total 4 star reviews: 49 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 1
99%would recommend this product
140 reviews
  • DK
    Donna K.
    Verified Reviewer
    I do not recommend this product
    Rated 1 out of 5 stars
    Greasy

    This is horrible. You might as well get mineral oil and slather it. It's the greasiest serum I ever bought. It drips off your face. I did but it from USA I know that makes s difference

    America is a cesspool of filth. I usually buy my beauty products from Korea...

  • D
    Dee
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    Evens out makeup

    I've been using this for 4 days and think it's great! My makeup base looks even and it seems to stay put for longer. I have naturally uneven skin tones and can get a bit blotchy but this just helps to keep everything looking fresh. Very expensive but only a tiny bit is required.

  • P
    Phuon
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Great

    Such a beautiful primer! It does help my makeup last longer! Highly recommend!

  • S
    Sarah
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    Beautiful

    This was the first natural primer I'd ever tried. Feels very refreshing on the skin and sinks in really well. I still got oily on the T-zone (bane of my life), but my mineral powder makeup went on nicely over the top of it. Gives a nice, luminous glow--just like it says it does!

  • K
    Kate
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Gorgeous Primer

    Love this primer. I use under the 100% Pure BB and it makes application much, much smoother and easier. I also love the subtle glow.