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Pink lipstick with '100% Pure' branding on a white background
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade “Pink Canyon” is displayed in front of a soft peach flower, with a blurred green background.
A woman with winged eyeliner, a headscarf, and a shoulder tattoo applies the 100% Pure Cocoa Butter Matte Lipsticks 4.5g to her lips, standing against a neutral background.
A fair-skinned woman wears a brown headscarf and natural makeup with pink, long-lasting 100% Pure Cocoa Butter Matte Lipstick (4.5g). She looks slightly to the side. Text at bottom left reads Shade: Cassia.
A woman with fair skin, winged eyeliner, and mauve 100% Pure Cocoa Butter Matte Lipsticks (4.5g) poses against a gray background. She wears a brown headscarf and shows a yellow rose tattoo on her shoulder. Text at the bottom reads, Shade: Sahara.
A woman with brown hair and bangs wears a large striped bow headband, flaunting winged eyeliner, rosy cheeks, and long-lasting 100% Pure Cocoa Butter Matte Lipstick. "Shade: Mojave" appears in the lower left corner.
100% Pure Cocoa Butter Matte Lipsticks 4.5g in “Plume Pink” is shown on two models with different skin tones. On the left, a pink tube from our long lasting lipstick collection matches the vibrant lip color displayed.
A smiling woman with winged eyeliner and bright pink lips, in a brown headscarf and floral shoulder tattoo. Text: Shade Winecup—one of our long-lasting 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A woman with dark hair and bangs wears a patterned headscarf, bold lashes, and matte lipstick. She looks down with eyes closed. Text reads: Shade: Cacti. Featuring 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day wear.
Two close-up images of lips wearing Savanna, a warm reddish-brown shade of 100% Pure Cocoa Butter Matte Lipsticks 4.5g, are shown on different skin tones. The vegan, long-lasting lipstick tube appears on the left side.
Two close-up images of lips wearing 100% Pure Cocoa Butter Matte Lipsticks 4.5g in Hyacinthus, a rich vegan shade. The matching tube sits to the left on a beige and peach background. Enjoy long-lasting, nourishing color with cocoa butter for a flawless ma
A hand holds a 100% Pure Cocoa Butter Matte Lipsticks 4.5g in pink, featuring a floral-patterned cap, beside a blooming pink rose. The lipstick is swatched on the back of the hand. Text reads: Shade: Marrakesh.
Collage of close-ups: lips in pink lipstick, a strawberry, and a lipstick tube. Lips pose with strawberry and lipstick. Text reads: Shade: Strawberry Cactus. 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day color.
A person applies bright pink 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade Prickly Pear to their lips; this vegan lipstick is part of a matte collection.
A person holds a tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in bright orange-red near their lips, which are painted in the same bold shade. Text at the bottom reads: Shade: Cactus Bloom.
A vibrant magenta 100% Pure Cocoa Butter Matte Lipsticks 4.5g in a silver tube rests on orange and red spiky protea flowers, with a label below reading: Shade: Protea.
A woman with fair skin and red lipstick poses outdoors, shielding her eyes from the sun. She wears a colorful headscarf and blue earrings; red flowers blur in the background. Text: Shade Sonora, 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A smiling woman with winged eyeliner and bold red lips, wearing a brown headscarf. Her shiny red nails match her look. Text reads, Shade: Nopal. She wears our 100% Pure Cocoa Butter Matte Lipsticks 4.5g for vibrant, lasting color.
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in vegan Blood Orange shade rests on a white surface, accented by slices of blood orange fruit.
Sale

Cocoa Butter Matte Lipstick

$22.48 $44.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
 
A white squeeze tube of 100% Pure Coconut Buttercream Hand Cream 57g with a pink label features English and French text, plus a coconut shell band near the top, emphasizing deep moisture for your hands.
 
 Sold Out

Coconut Hand Buttercream

$24.95
4.5
Rated 4.5 out of 5 stars
25 Reviews
A tube of 100% Pure Coconut Lime Shower Gel with hydrating formula features coconut and lime graphics, a slice of lime, and coconut accents on the label. The product name is clearly visible on the front.
 

Coconut Lime Shower Gel

$29.95
4.7
Rated 4.7 out of 5 stars
23 Reviews
A white tube of 100% Pure Coconut Milk Restorative Shampoo with silver palm leaf designs stands upright on a plain background, showcasing this nourishing shampoo.
 

Coconut Milk Restorative Shampoo

$39.95
4.8
Rated 4.8 out of 5 stars
18 Reviews
A 236ml tube of 100% Pure Coconut Nourishing Body Cream, a vegan lotion with a white cap and label featuring pink and brown accents, coconut imagery, and product details.
 

Coconut Nourishing Body Cream

$39.95
4.5
Rated 4.5 out of 5 stars
13 Reviews
A 236ml tube of 100% Pure Coconut Shower Gel with a pink label and white cap, showing beige and white layers. This nourishing body wash suits sensitive skin, with English and French text on the label.
 

Coconut Shower Gel

$29.95
4.6
Rated 4.6 out of 5 stars
14 Reviews
A white tube labeled 100% Pure Coffee Bean Caffeine Brightening Eye Cream 30ml with coffee cherries and rosehip oil illustrations stands upright on a white background, emphasizing its energizing formula for dark circles.
 
 Sale

Coffee Bean Caffeine Brightening Eye Cream

$46.71 $54.95
4.4
Rated 4.4 out of 5 stars
229 Reviews
The 100% Pure Coffee Bean Caffeine Restorative Moisturiser 40ml is a beige tube with an illustrated coffee plant, featuring yerba mate and green tea EGCG for antioxidant benefits—an ideal natural face moisturiser on a white background.
 
 Sold Out

Coffee Bean Caffeine Restorative Moisturizer

$79.95
4.8
Rated 4.8 out of 5 stars
21 Reviews
A beige tube of 100% Pure Coffee Bean Caffeine Restorative Serum 30ml with licorice and hyaluronic acid, black text, a botanical illustration, and a hydrating formula that provides antioxidants for your skin.
 

Coffee Bean Caffeine Restorative Serum

$89.95
4.9
Rated 4.9 out of 5 stars
17 Reviews
A 28g packet of 100% Pure Coffee Caffeine Recovery Hydrogel Sheet Mask with coffee berries and leaves illustrations on a light pink background. English and French text highlight intensive rejuvenation with added Hyaluronic Acid.
 
 Sold Out

Coffee Caffeine Recovery Hydrogel Mask

$14.95
4.0
Rated 4.0 out of 5 stars
25 Reviews
A packet of 100% Pure Collagen Peptide Firming Hydrogel Sheet Mask 28g features seaweed graphics on a light blue background, highlighting firming peptides and Skin Plumping Seaweed on the packaging.
 
 Sold Out

Collagen Peptide Firming Hydrogel Mask

$14.95
4.5
Rated 4.5 out of 5 stars
33 Reviews
A compact of 100% Pure Cream Foundation 9g sits open, revealing smooth, pale beige vegan powder. Behind it is a silver lid embossed with a floral design and the words "100% Pure.
 
 Sold Out

Cream Foundation

$69.95
4.4
Rated 4.4 out of 5 stars
17 Reviews
 
The 100% Pure Creamy Long Last Eye Liner, a black vegan pencil with a sharpened tip and white text on the side, is shown against a white background. Enjoy long-lasting, bold color that stays put all day.
A bold, thick black brushstroke sweeps diagonally across a white background, echoing the intense, long-lasting look of 100% Pure Creamy Long Last Eye Liner 1.14g with its textured, slightly smudged finish.
A dark brown streak of 100% Pure Creamy Long Last Eye Liner 1.14g, set against a white background.

Creamy Long Last Eye Liner

$39.95
4.5
Rated 4.5 out of 5 stars
71 Reviews
 
A 30ml pink tube of 100% Pure Dark Spot Remover, a brightening serum for hyperpigmentation, featuring a white cap and a simple plant illustration on the front.
 
 Sale

Dark Spot Remover

$54.56 $77.95
4.6
Rated 4.6 out of 5 stars
27 Reviews
A white 100ml tube of 100% Pure Fermented Rice Water Cleanser with black rice plant illustrations stands upright on a white background, promoting its skin-brightening and hyperpigmentation-fighting benefits.
 

Fermented Rice Water Cleanser

$49.95
4.1
Rated 4.1 out of 5 stars
22 Reviews
The 100% Pure Fermented Saké Glow Brightening Serum 30ml comes in a beige tube with a white cap, features K-beauty-inspired rice grain illustrations, and highlights ingredients like kojic acid and licorice for brightening.
 

Fermented Rice Water Serum

$79.95
4.6
Rated 4.6 out of 5 stars
28 Reviews
The 100% Pure Fermented Rice Water Toner 100ml is a clear bottle with a white pump, featuring rice plant art on the label. This K-beauty toner uses natural, vegan ingredients to gently brighten and promote glowing skin.
 
 Sold Out

Fermented Rice Water Toner

$59.95
4.5
Rated 4.5 out of 5 stars
36 Reviews
100% Pure French Lavender Hand Buttercream 57g features lavender sprig illustrations and bilingual text. This vegan, non-greasy buttercream soothes hands with a calming French lavender scent.
 
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French Lavender Hand Buttercream

$19.96 $24.95
4.4
Rated 4.4 out of 5 stars
20 Reviews
The 100% Pure French Lavender Nourishing Body Cream 236ml comes in a white tube with lavender flower illustrations and a light purple label, delivering deeply nourishing hydration for luxuriously soft skin.
 

French Lavender Nourishing Body Cream

$39.95
4.7
Rated 4.7 out of 5 stars
19 Reviews
A 236ml tube of 100% Pure French Lavender Shower Gel for sensitive skin, featuring lavender illustrations on the lower packaging and front text highlighting its vegan formula.
 
 Sale

French Lavender Shower Gel

$23.96 $29.95
4.8
Rated 4.8 out of 5 stars
30 Reviews
A 30ml bottle of 100% Pure Full Coverage Water Foundation with a silver pump dispenser, clear label, and beige vegan liquid foundation inside for a satin dewy finish.
 
 Sold Out

Full Coverage Water Foundation

$69.95
4.5
Rated 4.5 out of 5 stars
61 Reviews
 
100% Pure Gemmed Luminiser 9g is a round, open compact with light pink powder embossed with the brand and a leaf design. Its floral-patterned lid sits beside it—ideal for adding a radiant, natural glow to your look.
A swatch of 100% Pure Gemmed Luminiser 9g, a shimmery pink pressed powder, is smeared on a white background—perfect for adding a natural glow.
A swatch of 100% Pure Gemmed Luminiser 9g in a warm copper gold shade is spread on a white background, perfect for a natural glow. The text "Copper Gold" appears below the makeup sample.

Gemmed Luminizer

$59.95
4.4
Rated 4.4 out of 5 stars
20 Reviews
 
The 100% Pure Ginseng Royal Jelly Brightening Hydrogel Sheet Mask (28g) is a facial treatment with ginseng, royal jelly, and collagen. The pack showcases fruit and botanical illustrations. Net weight: 1 oz (28g).
 
 Sold Out

Ginseng Royal Jelly Brightening Hydrogel Mask

$14.95
4.1
Rated 4.1 out of 5 stars
15 Reviews
A white bottle of 100% Pure Glossy Locks Grow More Conditioner with a pump, featuring black botanical illustrations and simple, elegant text on the label.
A white bottle of 100% Pure Glossy Locks Grow More Conditioner with a pump, featuring black botanical illustrations and simple, elegant text on the label.
An upright 8 fl oz (236 ml) white tube of 100% Pure Glossy Locks Grow More Conditioner with delicate leaf and flower line art, set against a plain white background—ideal for anyone seeking fuller, more voluminous hair.

Glossy Locks Grow More Conditioner

From $39.95
4.8
Rated 4.8 out of 5 stars
16 Reviews