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The 100% Pure 100% Fruit Pigmented® Pretty Naked Palette (9g) is a vegan eyeshadow palette with five neutral shades in a pink case decorated with fruit prints—ideal for everyday makeup.
 

Fruit Pigmented® Pretty Naked Palette

$79.95
4.4
Rated 4.4 out of 5 stars
39 Reviews
The 100% Pure 100% Fruit Pigmented® Rose Gold Palette 9g features four circular pans of shimmery, vegan eyeshadow in a pink rose gold case labeled "Rose Gold," shown partially open on a white background.
 

Fruit Pigmented® Rose Gold Palette 9g

$79.95
4.6
Rated 4.6 out of 5 stars
19 Reviews
A light pink tube of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml by 100% Pure with a white cap stands upright against a white background, offering vegan, natural coverage.
A creamy, vegan swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Alpine Rose (light peachy-beige) sits on a white background, offering natural coverage.
A swipe of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in White Peach gives natural, creamy peach-toned coverage against a white background.
A smooth, curved swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Peach Bisque is displayed on a white background, highlighting its natural coverage.
A creamy swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Golden Peach on a white background, labeled "Golden Peach" below, offers natural coverage with a vegan formula from 100% Pure.
A light pink tube of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml by 100% Pure with a white cap stands upright against a white background, offering vegan, natural coverage.

Fruit Pigmented® Tinted Moisturiser 30ml

$59.95
4.6
Rated 4.6 out of 5 stars
8 Reviews
 
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand—ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula—perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes—perfect for sensitive eyes.
Sale

Fruit Pigmented® Ultra Lengthening Mascara 10g

$35.96 $44.95
4.7
Rated 4.7 out of 5 stars
23 Reviews
 
The 100% Pure Ginseng Royal Jelly Brightening Hydrogel Sheet Mask (28g) is a facial treatment with ginseng, royal jelly, and collagen. The pack showcases fruit and botanical illustrations. Net weight: 1 oz (28g).
 
 Sale

Ginseng Royal Jelly Brightening Hydrogel Mask 28ml

$10.47 $14.95
4.1
Rated 4.1 out of 5 stars
15 Reviews
A clear pump bottle of 100% Pure Glossy Locks Glossing Shampoo, with a white label featuring a minimalist line drawing of pomegranate branches and leaves.
A light pink 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Glossing Shampoo by 100% Pure, with a flip-top cap and simple line art of pomegranate branches and fruit.
A clear pump bottle of 100% Pure Glossy Locks Glossing Shampoo, with a white label featuring a minimalist line drawing of pomegranate branches and leaves.

Glossy Locks Glossing Shampoo

From $39.95
A pink 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Glossing Conditioner with a floral design and black text. Enriched with biotin and coconut oil for glossy, hydrated hair. Bottom cap for easy dispensing.
A pink 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Glossing Conditioner with a floral design and black text. Enriched with biotin and coconut oil for glossy, hydrated hair. Bottom cap for easy dispensing.

Glossy Locks Glossy Locks Glossing Conditioner

$39.95
A white bottle of 100% Pure Glossy Locks Grow More Conditioner with a pump, featuring black botanical illustrations and simple, elegant text on the label.
An upright 8 fl oz (236 ml) white tube of 100% Pure Glossy Locks Grow More Conditioner with delicate leaf and flower line art, set against a plain white background—ideal for anyone seeking fuller, more voluminous hair.
A white bottle of 100% Pure Glossy Locks Grow More Conditioner with a pump, featuring black botanical illustrations and simple, elegant text on the label.

Glossy Locks Grow More Conditioner

From $39.95
4.8
Rated 4.8 out of 5 stars
16 Reviews
A clear pump bottle labeled 100% Pure Glossy Locks Grow More Shampoo features botanical line art on white. This hair growth shampoo by 100% Pure contains a light amber liquid to help support thicker, fuller-looking hair.
A tube of 100% Pure Glossy Locks Grow More Shampoo, a biotin-infused thickening formula, displays floral line art and brown text on white. The 8 fl oz (236 ml) upright tube has a white flip-top cap.
A clear pump bottle labeled 100% Pure Glossy Locks Grow More Shampoo features botanical line art on white. This hair growth shampoo by 100% Pure contains a light amber liquid to help support thicker, fuller-looking hair.

Glossy Locks Grow More Shampoo

From $39.95
4.9
Rated 4.9 out of 5 stars
25 Reviews
A bottle of 100% Pure Glossy Locks Moisture Drench Conditioner with a pump, made for dry hair, featuring a minimalist leaf pattern and peach outline on a light pink label.
An 8 fl oz / 236 ml pink tube of 100% Pure Glossy Locks Moisture Drench Conditioner stands upright on a white background, featuring a minimalist leaf design. This hydrating conditioner is ideal for dry hair.
A bottle of 100% Pure Glossy Locks Moisture Drench Conditioner with a pump, made for dry hair, featuring a minimalist leaf pattern and peach outline on a light pink label.

Glossy Locks Moisture Drench Conditioner

From $39.95
A bottle of 100% Pure Glossy Locks Moisture Drench Shampoo for dry hair, with a pink label featuring a line drawing of a peach and leaves, and a pump dispenser.
A peach-colored tube of 100% Pure Glossy Locks Moisture Drench Shampoo, a natural moisturizing shampoo featuring minimalist leaf and peach graphics on the packaging, displayed against a white background.
A bottle of 100% Pure Glossy Locks Moisture Drench Shampoo for dry hair, with a pink label featuring a line drawing of a peach and leaves, and a pump dispenser.

Glossy Locks Moisture Drench Shampoo

From $39.95
A tube of 100% Pure Glossy Locks Multi-Vitamin Healthy Hair Shampoo with black text and botanical illustrations on an orange-pink background, featuring a white flip-top cap—perfect as a nourishing biotin shampoo for healthy hair.
 

Glossy Locks Multi-Vitamin Healthy Hair Shampoo

$39.95
A bottle of 100% Pure Glossy Locks Repair Conditioner with a pump, mint green label featuring abstract black and peach lines, and black text.
A bottle of 100% Pure Glossy Locks Repair Conditioner with a pump, mint green label featuring abstract black and peach lines, and black text.
An 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Repair Conditioner by 100% Pure, featuring a minimalist design with stylized graphics and text on a white background.

Glossy Locks Repair Conditioner

From $39.95
A bottle of 100% Pure Glossy Locks Repair Shampoo with a pump dispenser features the 100% Pure brand, minimalist hairline artwork, and black, brown, and pink text on a white label.
A bottle of 100% Pure Glossy Locks Repair Shampoo with a pump dispenser features the 100% Pure brand, minimalist hairline artwork, and black, brown, and pink text on a white label.
A translucent 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Repair Shampoo by 100% Pure features brown accents, an abstract hair design, and text on the front.

Glossy Locks Repair Shampoo

From $39.95
A red tube labeled 100% Pure Glossy Locks Sour Cherry Clarifying Shampoo showcases a simple cherry and leaf design, spotlighting its sulfate-free formula with nourishing sour cherry extract.
 

Glossy Locks Sour Cherry Clarifying Shampoo

$39.95
A beige tube labeled 100% Pure Green Tea EGCG Concentrate Cream 40ml features botanical designs, “Protects & Restores” text, and a white cap. This natural face moisturizer uses EGCG for radiant, healthy skin.
 

Green Tea EGCG Concentrate Cream 40ml

$49.95
4.4
Rated 4.4 out of 5 stars
32 Reviews
A beige tube labeled "100% Pure Green Tea EGCG Concentrate Serum 30ml" from 100% Pure, decorated with green tea leaf graphics, promotes its antioxidant-rich formula with Niacinamide and Provitamin B5.
 

Green Tea EGCG Concentrate Serum

$49.95
4.3
Rated 4.3 out of 5 stars
16 Reviews
A pink tube of 100% Pure Green Tea Fibre Brow Builder 4.5g with white floral designs stands open, showing its wand applicator with vegan brown brow gel on the brush.
 
 Sold Out

Green Tea Fiber Brow Builder 4.5g

$49.95
4.6
Rated 4.6 out of 5 stars
127 Reviews
 
A 236ml tube of 100% Pure Honey Almond Nourishing Body Cream, featuring an orange and yellow design with a pink front label.
 

Honey Almond Nourishing Body Cream 236ml

$39.95
3.0
Rated 3.0 out of 5 stars
1 Review
A labeled plastic tube of 100% Pure Honey Almond Shower Gel 236ml—a nourishing body wash ideal for sensitive skin.
 

Honey Almond Shower Gel 236ml

$29.95
4.9
Rated 4.9 out of 5 stars
27 Reviews
A pump bottle of 100% Pure Honey & Virgin Coconut Restorative Conditioner by 100% Pure, sulfate-free, with pink-accented labeling and cracked coconut imagery on the packaging.
A pump bottle of 100% Pure Honey & Virgin Coconut Restorative Conditioner by 100% Pure, sulfate-free, with pink-accented labeling and cracked coconut imagery on the packaging.
A tube of 100% Pure Honey & Virgin Coconut Restorative Conditioner features a coconut image, light pink label with product details, and a sulfate-free formula that nourishes hair for healthy results.

Honey and Virgin Coconut Restorative Conditioner

From $39.95
4.6
Rated 4.6 out of 5 stars
55 Reviews
The 100% Pure Hydra Drench Cream 40ml comes in a gray tube with a white cap and minimalist white text. This vegan, natural face moisturizer is ultra-hydrating and enriched with chia seed gel for deep hydration.
 

Hydra Drench Cream 40ml

$69.95
4.4
Rated 4.4 out of 5 stars
33 Reviews
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A tube of 100% Pure Kelp & Mint Volumising Conditioner for fine hair volume, featuring orange seaweed illustrations on the packaging, is shown standing upright against a white background.

Kelp & Mint Volumising Conditioner

From $39.95
4.5
Rated 4.5 out of 5 stars
34 Reviews
A white tube of 100% Pure Kelp & Mint Volumising Shampoo features botanical artwork and green lettering, highlighting its natural thickening formula.
 

Kelp & Mint Volumizing Shampoo

$39.95
4.9
Rated 4.9 out of 5 stars
21 Reviews