This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Free shipping over $49

Filters

Availability
Product Type
Tags
More options
Price
 
 
 
$
-
$
A tube of 100% Pure Glossy Locks Grow More Shampoo, a biotin-infused thickening formula, displays floral line art and brown text on white. The 8 fl oz (236 ml) upright tube has a white flip-top cap.
 

Glossy Locks Grow More Shampoo

$39.95
4.9
Rated 4.9 out of 5 stars
25 Reviews
A bottle of 100% Pure Glossy Locks Moisture Drench Shampoo for dry hair, with a pink label featuring a line drawing of a peach and leaves, and a pump dispenser.
A bottle of 100% Pure Glossy Locks Moisture Drench Shampoo for dry hair, with a pink label featuring a line drawing of a peach and leaves, and a pump dispenser.
A peach-colored tube of 100% Pure Glossy Locks Moisture Drench Shampoo, a natural moisturizing shampoo featuring minimalist leaf and peach graphics on the packaging, displayed against a white background.

Glossy Locks Moisture Drench Shampoo

From $39.95
A beige tube labeled 100% Pure Green Tea EGCG Concentrate Cream 40ml features botanical designs, “Protects & Restores” text, and a white cap. This natural face moisturizer uses EGCG for radiant, healthy skin.
 

Green Tea EGCG Concentrate Cream

$69.95
4.4
Rated 4.4 out of 5 stars
32 Reviews
A beige 30ml tube of 100% Pure Green Tea EGCG Concentrate Serum features black text and a leaf illustration. Formulated with niacinamide and provitamin B5, this antioxidant serum nourishes skin for a radiant appearance.
 

Green Tea EGCG Concentrate Serum

$39.95
4.3
Rated 4.3 out of 5 stars
16 Reviews
A pink tube of 100% Pure Green Tea Fibre Brow Builder 4.5g with white floral designs stands open, showing its wand applicator with vegan brown brow gel on the brush.
 
 Sold Out

Green Tea Fibre Brow Builder

$49.95
4.6
Rated 4.6 out of 5 stars
127 Reviews
 
A glass bottle of 100% Pure Healthy Foundation 30ml with a silver cap features white labeling on the front. This vegan, full coverage light beige formula delivers a flawless finish using natural fruit pigments.
A swatch of 100% Pure Cream Foundation 9g in Alpine Rose, a creamy light beige shade, sits on a white background and highlights its smooth satin finish.
A swatch of 100% Pure Cream Foundation 9g in light beige is smeared on a white background, with the word "Creme" written below.
A swatch of creamy, light peach makeup labeled White Peach on white, highlighting the 100% Pure Cream Foundation 9g with a soft satin finish.
A swatch of 100% Pure Cream Foundation 9g in the Sand shade, shown on a white background, features a smooth satin finish in a light beige tone.
A creamy, peach-toned swatch of 100% Pure Cream Foundation 9g in Peach Bisque is displayed on a white background.
A thick swipe of creamy, peach-toned 100% Pure Cream Foundation 9g in Golden Peach sits on a white background, highlighting its luxurious texture.
The 100% Pure Cream Foundation 9g in Toffee is a smooth, creamy medium brown formula displayed on a white background, delivering a flawless satin finish.

Healthy Foundation

$74.95
4.3
Rated 4.3 out of 5 stars
73 Reviews
 
A 1 fl oz (30 ml) bottle of 100% Pure Fruit Pigmented Healthy Foundation Sample Set with silver pump and cap, featuring a red SAMPLE stamp. This natural foundation delivers a velvety matte finish.
 
 Sold Out

Healthy Foundation Sample Set

$25.00
 
A tube of 100% Pure Honey & Virgin Coconut Restorative Conditioner features a coconut image, light pink label with product details, and a sulfate-free formula that nourishes hair for healthy results.
A pump bottle of 100% Pure Honey & Virgin Coconut Restorative Conditioner by 100% Pure, sulfate-free, with pink-accented labeling and cracked coconut imagery on the packaging.
A tube of 100% Pure Honey & Virgin Coconut Restorative Conditioner features a coconut image, light pink label with product details, and a sulfate-free formula that nourishes hair for healthy results.

Honey & Virgin Coconut Conditioner

From $39.95
4.6
Rated 4.6 out of 5 stars
55 Reviews
A 236ml tube of 100% Pure Honey Almond Nourishing Body Cream, featuring an orange and yellow design with a pink front label.
 

Honey Almond Nourishing Body Cream

$39.95
3.0
Rated 3.0 out of 5 stars
1 Review
A labeled plastic tube of 100% Pure Honey Almond Shower Gel 236ml—a nourishing body wash ideal for sensitive skin.
 

Honey Almond Shower Gel

$29.95
4.9
Rated 4.9 out of 5 stars
27 Reviews
The 100% Pure Hydra Drench Cream 40ml comes in a gray tube with a white cap and minimalist white text. This vegan, natural face moisturizer is ultra-hydrating and enriched with chia seed gel for deep hydration.
 

Hydra Drench Cream

$69.95
4.4
Rated 4.4 out of 5 stars
33 Reviews
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A tube of 100% Pure Kelp & Mint Volumising Conditioner for fine hair volume, featuring orange seaweed illustrations on the packaging, is shown standing upright against a white background.

Kelp & Mint Volumising Conditioner

From $39.95
4.5
Rated 4.5 out of 5 stars
34 Reviews
A white tube of 100% Pure Kelp & Mint Volumising Shampoo features botanical artwork and green lettering, highlighting its natural thickening formula.
 

Kelp & Mint Volumizing Shampoo

$39.95
4.9
Rated 4.9 out of 5 stars
21 Reviews
A silver tube of 100% Pure Lip Glaze with floral designs and branding, its cap off to reveal a pinkish-mauve shade enriched with avocado and cocoa butter for extra nourishment.
 

Lip Glaze

$39.95
4.6
Rated 4.6 out of 5 stars
9 Reviews
 
A 4.17ml tube of 100% Pure Lip Gloss with a rose gold cap, fruit illustrations, and a clear body revealing moisturising mauve gloss inside.
Close-up of lips with 100% Pure Lip Gloss 4.17ml, a moisturizing, nude-pink vegan lip gloss, being applied with a wand applicator. "Naked" caption appears in the corner.
Close-up of lips being applied with 100% Pure Lip Gloss 4.17ml, a moisturizing, vegan formula in a pink-beige shade using a wand applicator. The text Pink Caramel appears at the bottom of the image.
A close-up of lips being applied with 100% Pure Lip Gloss 4.17ml in a mauve shade using a wand applicator. The lips look glossy, smooth, and moisturised. “Mauvely” appears in white text at the bottom left corner.
A close-up of lips as 100% Pure Lip Gloss 4.17ml in a moisturising pink shade is applied with a wand applicator. "Strawberry" appears in white text at the bottom left.
Close-up of someone applying 100% Pure Lip Gloss 4.17ml, a vegan, glossy deep pink shade, to their lips with a wand applicator. The text "Pomegranate Wine" is displayed at the bottom.

Lip Gloss

$39.95
4.7
Rated 4.7 out of 5 stars
18 Reviews
 
A round tin of 100% Pure Long Last Brows 4.5g vegan brow gel, featuring a botanical illustration on the white lid, partially open to reveal the brown shade—perfect for long-lasting, natural brows.
A small white jar of 100% Pure Long Last Brows in Taupe sits beside its white box. This natural, biotin-enriched eyebrow pomade offers lasting wear. Packaging features text in English and French.
An open jar of 100% Pure Long Last Brows pomade in Soft Brown with biotin sits beside its white box with gold accents and black text, designed for naturally long-lasting brows.
A small jar of 100% Pure Long Last Brows natural brow gel in Medium Brown is shown beside its white box with gold accents and bilingual English and French text.

Long Last Brows

$49.95
4.6
Rated 4.6 out of 5 stars
40 Reviews
 
A top view of an open 100% Pure Long Last Concealer 3g, a beige vegan formula in a round clear plastic jar with a silver rim.
Open jar of 100% Pure Long Last Concealer in a light beige shade, featuring a floral lid design, displayed atop a swatch of concealer. The text "Alpine Rose" appears below.
An open jar of 100% Pure Long Last Concealer with a floral lid rests on a beige smear, with the word “Crème” below.
The 100% Pure Long Last Concealer comes in a small jar with a floral design on its white lid, shown alongside a peach-colored, full coverage swatch labeled White Peach.
An open jar of 100% Pure Long Last Concealer 3g in Peach Bisque, with a white lid adorned by a botanical illustration. A swatch of the peach-toned, full coverage concealer is spread behind the jar. Text below reads "Peach Bisque.
An open jar of 100% Pure Long Last Concealer 3g in a golden peach shade sits on a matching swatch, its lid adorned with a floral illustration. The text "Golden Peach" appears below.
An open container of 100% Pure Long Last Concealer 3g in Toffee (medium brown), shown on a textured swatch. The lid displays a botanical illustration.

Long Last Concealer

$39.95
4.6
Rated 4.6 out of 5 stars
12 Reviews
 
100% Pure Long Last Liquid Eye Liner 7ml is a water-resistant eyeliner with a brush applicator, silver cap, and black bottle adorned with gold floral designs and the 100% Pure brand name.
A bold, black, curved line with pointed tips on a white background—reminiscent of the dramatic effect achieved with 100% Pure Long Last Liquid Eye Liner 7ml.
Two brown, textured brushstrokes on white—one larger and curved above a smaller—mimic abstract brows, artistically evoking the fluid precision of 100% Pure Long Last Liquid Eye Liner 7ml.
Two bold, metallic plum lines—one thinner and shorter above the other—resembling vegan eyeliner strokes, are drawn on white, showcasing 100% Pure Long Last Liquid Eye Liner 7ml.

Long Last Liquid Eye Liner

$44.95
4.6
Rated 4.6 out of 5 stars
125 Reviews
 
A beige tube labeled 100% Pure Luminous Primer 30ml stands upright on a white background, featuring English and French text and promising a dewy finish.
 
 Sold Out

Luminous Primer

$69.95
4.6
Rated 4.6 out of 5 stars
140 Reviews
An 8ml green tube of 100% Pure Lysine + Herbs Lip Balm with a mint leaf illustration and black text on the front, shown upright on a white background. Ideal lip balm for dry lips.
 

Lysine + Herbs Lip Balm

$16.95
A 10g tube of 100% Pure Maracuja Oil Volumising Mascara stands upright, cap and wand removed, featuring a floral design. The tube reads "Mascara, Oil Mascara"—a volumising mascara ideal for sensitive eyes.
A single, thick black brushstroke with textured edges, angled upward on white, evokes the bold volumising effect of 100% Pure Maracuja Oil Volumising Mascara 10g.
A black brushstroke with uneven, textured edges curving upward on a white background, evoking the bold volume and gentle formula of 100% Pure Maracuja Oil Volumising Mascara 10g, perfect for sensitive eyes.
A single, bold black brushstroke arcs upward on white, with textured bristle marks and uneven edges—evoking the dramatic impact of 100% Pure Maracuja Oil Volumising Mascara 10g.
Sale

Maracuja Volumising Mascara

$26.97 $44.95
4.4
Rated 4.4 out of 5 stars
140 Reviews
 
The 100% Pure Matcha Green Tea Antioxidant Hydrogel Sheet Mask 28g is a hydrating, intensive restorative treatment that comes in a packet featuring green leafy designs on a light green and white background.
 
 Sold Out

Matcha Green Tea Antioxidant Hydrogel Mask

$14.95
4.8
Rated 4.8 out of 5 stars
22 Reviews
A light pink 30ml tube of 100% Pure Mattifying Primer with seaweed collagen. This silicone-free, vegan makeup primer is natural and contains 1 fl oz (30 ml), as shown on the label.
 
 Sold Out

Mattifying Primer

$69.95
4.7
Rated 4.7 out of 5 stars
76 Reviews
A brown pump bottle of 100% Pure Multi-Vitamin + Antioxidants PM Eye Treatment 15ml, a natural, vegan eye serum that targets dark circles and supports anti-aging for a refreshed look.
 
 Sold Out

Multi-Vitamin + Antioxidants PM Eye Treatment

$69.95
4.0
Rated 4.0 out of 5 stars
7 Reviews