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Discover the most-loved natural beauty favourites at 100% Pure Australia. From bestselling skincare and makeup to body care, hair care and everyday essentials, this collection brings together customer favourites made with pure, naturally derived ingredients. Explore cult classics, repeat-purchase heroes and easy staples for your routine, including fruit-pigmented makeup, nourishing face creams, gentle cleansers, hydrating serums, body care and more.

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The 100% Pure Creamy Long Last Liner 1.14g by 100% Pure is a black, pencil-shaped, smudge-resistant eyeliner with a sharpened tip and white text on the body, displayed against a plain white background.
A single black brushstroke of 100% Pure Creamy Long Last Liner 1.14g, by 100% Pure, appears creamy and textured on a white background with a slightly uneven finish.
A single dark brown streak of 100% Pure Creamy Long Last Liner 1.14g is brushed diagonally across a white background, starting thick on the left and tapering to a thin, smudged end on the right.

Creamy Long Last Liner 1.14g

$39.95
4.5
Rated 4.5 out of 5 stars
71 Reviews
 
100% Pure Rose Water Gentle Cleanser 100ml comes in a pink tube with a simple rose design. This hydrating cleanser includes chamomile and calendula and is available in a 3.4 fl oz (100 ml) size.
 

Rose Water Gentle Cleanser 100ml

$44.95
5.0
Rated 5.0 out of 5 stars
25 Reviews
Purple skincare bottle on a white background
 

Bakuchiol Face Wash 100ml

$49.95
4.8
Rated 4.8 out of 5 stars
22 Reviews
A pink tube labeled 100% Pure Mushroom Peptide Serum 30ml, featuring a mushroom drawing and “11 Medicinal Mushrooms,” highlights its collagen-boosting benefits for firmer skin.
 

Mushroom Peptide Serum 30ml

$39.95
4.9
Rated 4.9 out of 5 stars
22 Reviews
A silver packet from 100% Pure holds two bright green crescent-shaped hydrogel eye masks, called 100% Pure Bright Eyes Masks, made to de-puff and brighten dark undereye circles.
 
 Sale

Bright Eyes Masks

From $11.88 $14.85
4.3
Rated 4.3 out of 5 stars
51 Reviews
A top view of the 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g by 100% Pure, a light beige vegan formula in a clear round jar with a silver rim—ideal for achieving a flawless finish.
A 3g jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits in Alpine Rose, featuring a white lid with floral art, shown next to a swatch of its light, rosy beige vegan formula.
An open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g rests on a beige smear. The botanical lid lies nearby, and the word “Crème” highlights this long-lasting 100% Pure concealer.
An open jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in White Peach, featuring a botanical illustration on the lid, sits atop a swatch of its peachy-beige shade.
An open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in Peach Bisque, featuring a floral lid design. A smear of this peachy-beige concealer by 100% Pure is displayed in the background.
A small open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in a golden peach shade rests on a matching smear. The white lid has a floral design, and the text Golden Peach appears below. Brand: 100% Pure.
A jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g, featuring a botanical lid design, sits on a swipe of medium brown Toffee shade, offering vegan coverage from the brand 100% Pure.

Fruit Pigmented® Long Last Concealer with Super Fruits 3g

$39.95
4.6
Rated 4.6 out of 5 stars
12 Reviews
 
A white tube labeled 100% Pure Yuzu & Pomelo Glossing Shampoo, featuring grapefruit and green leaves images, plus pink text highlighting its natural formula.
 

Yuzu & Pomelo Glossing Shampoo

$39.95
4.9
Rated 4.9 out of 5 stars
27 Reviews
A white tube of 100% Pure Coconut Milk Restorative Shampoo with silver palm leaf designs stands upright on a plain background, showcasing this nourishing shampoo.
 

Coconut Milk Restorative Shampoo

$39.95
4.8
Rated 4.8 out of 5 stars
18 Reviews
A white tube of 100% Pure Burdock and Neem Healthy Scalp Shampoo by 100% Pure displays floral illustrations and a minimalist, elegant front design.
A white tube of 100% Pure Burdock and Neem Healthy Scalp Shampoo by 100% Pure displays floral illustrations and a minimalist, elegant front design.

Burdock and Neem Healthy Scalp Shampoo

$39.95
4.9
Rated 4.9 out of 5 stars
12 Reviews
A white tube of 100% Pure Kelp & Mint Volumising Shampoo features botanical artwork and green lettering, highlighting its natural thickening formula.
 

Kelp & Mint Volumizing Shampoo

$39.95
4.9
Rated 4.9 out of 5 stars
21 Reviews
A white tube of 100% Pure Burdock and Neem Healthy Scalp Conditioner, featuring a large purple thistle flower graphic and a light pink label. This sulfate-free conditioner by 100% Pure promotes a healthy scalp.
 

Burdock and Neem Healthy Scalp Conditioner

$39.95
4.5
Rated 4.5 out of 5 stars
25 Reviews
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A clear pump bottle of 100% Pure Kelp & Mint Volumising Conditioner for fine hair, with golden-brown kelp art on a crisp white label. Brand: 100% Pure.
A tube of 100% Pure Kelp & Mint Volumising Conditioner for fine hair volume, featuring orange seaweed illustrations on the packaging, is shown standing upright against a white background.

Kelp & Mint Volumising Conditioner

From $39.95
4.5
Rated 4.5 out of 5 stars
34 Reviews
A peach-colored tube of 100% Pure Yuzu & Pomelo High Shine Conditioner, a sulfate-free conditioner featuring black text and botanical illustrations on the front.
 

Yuzu & Pomelo High Shine Conditioner

$39.95
4.0
Rated 4.0 out of 5 stars
12 Reviews
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand—ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula—perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes—perfect for sensitive eyes.
Sale

Fruit Pigmented® Ultra Lengthening Mascara 10g

$35.96 $44.95
4.7
Rated 4.7 out of 5 stars
23 Reviews
 
A tube of 100% Pure Maracuja Mascara 10g by 100% Pure, featuring a silver floral design. The mascara is water-resistant, with the applicator wand shown standing upright beside the tube and the product name visible on it.
A single, bold black brushstroke sweeps up diagonally on white, with rough edges and bristle texture—evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A bold, black brushstroke with jagged edges sweeps diagonally upward on white, evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A thick, textured black brushstroke sweeps upward on white, with visible bristle marks and pointed ends, evoking the bold effect of 100% Pure Maracuja Mascara 10g by 100% Pure—a water-resistant formula ideal for sensitive eyes.
Sale

Maracuja Mascara 10g

$35.96 $44.95
4.4
Rated 4.4 out of 5 stars
140 Reviews
 
An open 100% Pure Long Last Brows 4.5g container with a white lid featuring a brown floral design. Inside is a dark brown vegan brow gel by 100% Pure, formulated for long-lasting brows.
A small round pot of 100% Pure Long Last Brows 4.5g by 100% Pure, filled with taupe long-lasting cream, is viewed from above. The word "Taupe" appears below the container on a white background.
A round 100% Pure Long Last Brows 4.5g container with soft brown cream is shown from above, labeled Soft Brown. This vegan formula by 100% Pure also works as a natural brow gel for an effortless, long-lasting look.
A top view of the 100% Pure Long Last Brows 4.5g by 100% Pure, a small round container filled with medium brown natural brow gel, labeled "Medium Brown" on a white background.

Long Last Brows 4.5g

$49.95
4.6
Rated 4.6 out of 5 stars
40 Reviews
 
A 4.5g tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in a metallic rose casing stands upright on a white background.
A close-up of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in Pink Canyon, angled to reveal its creamy matte texture, with a soft peach-pink flower blurred in the background.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick to her lips. She has winged eyeliner, rosy cheeks, a shoulder tattoo, and the text "Shade: Mirage" appears in the bottom left corner.
A fair-skinned, dark-haired woman in a brown patterned headscarf wears winged eyeliner, pink vegan lipstick (100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure) and a black top. Text: Shade: Cassia.
A woman with fair skin and dark brown hair wears winged eyeliner, a brown patterned headscarf, and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in mauve. She has a rose tattoo on her shoulder. Text below reads: Shade: Sahara.
A fair-skinned woman with dark brown bangs wears a rust bow headband and 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Mojave, glancing sideways with a playful look. Text reads: Shade: Mojave. Brand: 100% Pure.
Close-up of two pairs of lips—one with dark skin, one with light—wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Plume Pink. The lipstick tube is shown at the lower left. "Plume Pink" appears at the top.
A woman wearing winged eyeliner, a brown headscarf, and the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in Winecup smiles with her eyes closed. She has a flower tattoo on her shoulder.
A woman with closed eyes, winged eyeliner, and a large patterned headscarf wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Shade: Cacti) by 100% Pure.
The 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in the mauve shade Savanna is shown on models with different skin tones, highlighting its versatile color.
Two close-ups of lips in rich purple-pink matte shade are stacked, with a matching 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick tube on the left. "Hyacinthus" appears at the top. Brand: 100% Pure.
A hand holds 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in shade Marrakesh with a swatch, near a blooming pink rose and green leaves. Text at the bottom: Shade: Marrakesh. Brand: 100% Pure.
Close-up collage of lips wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g), pink matte shade "Strawberry Cactus," with a strawberry held near the mouth. Text at bottom: “Shade: Strawberry Cactus.” Brand: 100% Pure.
Close-up of a person applying 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g by 100% Pure in a bright pink shade to their lips.
A person with light skin applies the 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in a bold orange-red shade to their lips, holding the tube close. “Shade: Cactus Bloom” is displayed at the bottom of the image.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (4.5g) in the shade Protea sits atop bright orange protea flowers. The label and vegan formula highlight the 100% Pure brand.
A fair-skinned woman wearing 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick (Sonora) shields her eyes from the sun. She sports a colorful headscarf, striking blue and gold earrings, against a blurred red floral background.
A smiling woman with winged eyeliner wears 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick in shade Nopal, bold red on her lips and nails. She has a brown headscarf and touches her face. Brand: 100% Pure.
A tube of 100% Pure Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g in a metallic case, shade Blood Orange, sits beside slices of blood orange fruit on a light surface.
Sale

Fruit Pigmented® Cocoa Butter Matte Lipstick 4.5g

$35.96 $44.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
 
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g by 100% Pure, featuring a shiny red casing and a mauve-pink lipstick bullet, stands upright against a white background.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick in Peony (true, pale pink) is shown beside its shiny pink, cursive-inscribed cap. Brand: 100% Pure. Size: 4.5g.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g, a vegan lipstick with a metallic pink cap and floral design, is shown next to a swatch of its Calendula (coral pink nude) shade enriched with pomegranate oil.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in Foxglove (berry pink mauve) sits uncapped beside a color smear. The shiny metallic case is embellished with floral designs. Brand: 100% Pure.
A fair-skinned, brown-haired woman in a headscarf gazes at the camera, wearing winged eyeliner and 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick. A beauty mark is visible on her cheek. "Bee Balm" text appears in the corner.
A woman in a brown headscarf applies 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick. She has winged eyeliner and looks to the side. "Buttercup" is written in white text at the lower left.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick (4.5g) in deep pink-nude, shade Clover, stands beside its floral cap with a swatch of the color smeared behind the vegan lipstick tube.
100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g by 100% Pure, shown in cool deep wine "Black Rose" shade with a matching tube and swatch behind it. Text reads: “Black Rose (a cool, deep wine).”.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in bright blood red, cap off to reveal the bullet. The floral cap and a smear of color are visible. Text: Poppy (a bright, blood red), by 100% Pure.
A deep pink 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g, vegan, with its cap removed and placed beside the shiny metallic pink tube, shown against a white background.
100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick (4.5g), in Magnolia—a bright bubblegum-coral—comes in a shiny red tube with cursive script, shown open with the cap beside it; delivers bold color and moisturising comfort.
The 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in a bright pink “Primrose” shade is shown open beside its cap, with a metallic tube and a lipstick swatch displayed behind it.
A tube of 100% Pure Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g in deep red-coral with the cap off, shown beside a Hibiscus shade swatch. Vegan formula, enriched with pomegranate oil for a moisturising finish.
Sale

Fruit Pigmented® Pomegranate Oil Moisturising Lipstick 4.5g

$35.96 $44.95
4.6
Rated 4.6 out of 5 stars
60 Reviews
 
A tube of 100% Pure Fruit Pigmented® Lip Gloss (4.17ml) stands with its metallic-capped wand applicator beside it, featuring the 100% Pure logo to highlight its natural, vegan ingredients.
A 4.17ml tube of 100% Pure Fruit Pigmented® Lip Gloss by 100% Pure, shown with its applicator resting on a nude gloss swatch labeled Naked.
The 100% Pure Fruit Pigmented® Lip Gloss 4.17ml by 100% Pure, labeled Pink Caramel, features a vegan formula made from natural ingredients with its applicator resting on a warm caramel-pink swatch against a white background.
An open tube of 100% Pure Fruit Pigmented® Lip Gloss 4.17ml with a wand applicator is displayed against a mauve smear on white. The brand name, 100% Pure, appears below the image.
A 100% Pure Fruit Pigmented® Lip Gloss 4.17ml with an applicator wand sits beside a swatch of its natural formula, with "Strawberry" written below. The gloss is by 100% Pure.
A tube of 100% Pure Fruit Pigmented® Lip Gloss (4.17ml) in red with a wand applicator, some gloss swiped beside it and labeled Pomegranate Wine, is shown on a white background.

Fruit Pigmented® Lip Gloss 4.17g

$39.95
4.7
Rated 4.7 out of 5 stars
18 Reviews
 
A clear pump bottle labeled 100% Pure Glossy Locks Grow More Shampoo features botanical line art on white. This hair growth shampoo by 100% Pure contains a light amber liquid to help support thicker, fuller-looking hair.
A tube of 100% Pure Glossy Locks Grow More Shampoo, a biotin-infused thickening formula, displays floral line art and brown text on white. The 8 fl oz (236 ml) upright tube has a white flip-top cap.
A clear pump bottle labeled 100% Pure Glossy Locks Grow More Shampoo features botanical line art on white. This hair growth shampoo by 100% Pure contains a light amber liquid to help support thicker, fuller-looking hair.

Glossy Locks Grow More Shampoo

From $39.95
4.9
Rated 4.9 out of 5 stars
25 Reviews
A bottle of 100% Pure Glossy Locks Moisture Drench Shampoo for dry hair, with a pink label featuring a line drawing of a peach and leaves, and a pump dispenser.
A peach-colored tube of 100% Pure Glossy Locks Moisture Drench Shampoo, a natural moisturizing shampoo featuring minimalist leaf and peach graphics on the packaging, displayed against a white background.
A bottle of 100% Pure Glossy Locks Moisture Drench Shampoo for dry hair, with a pink label featuring a line drawing of a peach and leaves, and a pump dispenser.

Glossy Locks Moisture Drench Shampoo

From $39.95
A white bottle of 100% Pure Glossy Locks Grow More Conditioner with a pump, featuring black botanical illustrations and simple, elegant text on the label.
An upright 8 fl oz (236 ml) white tube of 100% Pure Glossy Locks Grow More Conditioner with delicate leaf and flower line art, set against a plain white background—ideal for anyone seeking fuller, more voluminous hair.
A white bottle of 100% Pure Glossy Locks Grow More Conditioner with a pump, featuring black botanical illustrations and simple, elegant text on the label.

Glossy Locks Grow More Conditioner

From $39.95
4.8
Rated 4.8 out of 5 stars
16 Reviews
An orange tube of 100% Pure Multi-Vitamin Healthy Hair Conditioner, a nourishing biotin formula with black and white fruit illustrations, clear flip-top cap, and product text.
 

Multi-Vitamin Healthy Hair Conditioner

$39.95
3.0
Rated 3.0 out of 5 stars
1 Review
A pink 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Glossing Conditioner with a floral design and black text. Enriched with biotin and coconut oil for glossy, hydrated hair. Bottom cap for easy dispensing.
A pink 8 fl oz (236 ml) tube of 100% Pure Glossy Locks Glossing Conditioner with a floral design and black text. Enriched with biotin and coconut oil for glossy, hydrated hair. Bottom cap for easy dispensing.
New

Glossy Locks Glossy Locks Glossing Conditioner

$39.95