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Makeup Palettes, Eyeliner & Eyeshadow

Accentuate your eyes without irritation, using our natural eyeshadows, eyeshadow palettes, eyeliner pencils and liquid eyeliners. From Cleopatra's iconic cat's eye makeup, Twiggy's winged eyeliner, the bright eyeshadow palettes of the '80s and the natural smokey eye makeup of the '90s people throughout history have used eye makeup and eyeliner to accentuate their look. Discover natural eye makeup that's free from harsh ingredients, synthetic dyes and chemical toxins. You can now achieve a dramatic look using our fruit pigmented, long lasting range that's gentle on sensitive eyes. Our collection features both a creamy eyeliner pencil and a luxe liquid eyeliner for both a natural daytime look and a glamorous event-ready finish. Our signature eyeshadow palettes range from a neutral eyeshadow palette to a natural smokey eye makeup with shimmers, metallics, blush tones, nudes and rich, sultry browns. Spoil yourself with natural eye makeup that is nourishing, long lasting, richly pigmented, won't flake and is 100% cruelty free.

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100% Pure Creamy Long Last Liner in Blackest100% Pure Creamy Long Last Liner colour swatches on wrist
Sold outLong Last Liquid Eye LinerLong Last Liquid Eye Liner
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Fruit Pigmented® Eye ShadowFruit Pigmented® Eye Shadow
Fruit Pigmented® Better Naked Palette
Fruit Pigmented® Rose Gold Palette
Save 50%Fruit Pigmented® Berry Naked PaletteFruit Pigmented® Berry Naked Palette
Sold outFruit Pigmented® Pretty Naked Palette

Popular Questions for Makeup Palettes, Eyeliner & Eyeshadow


1. Which is the best type of eyeliner for me?

Whether you’re looking for a dramatic eye makeup look or something softer, we've got the best natural eyeliners for all skin types and skin tones. Our Creamy Long Last Liner is an effortless, everyday natural eyeliner packed with jojoba, chamomile butter and mango seed oil to moisturise and nourish your skin. Choose from two fruit pigmented colours - Blackest and Dark Cacao. The creamy eyeliner pencil glides easily onto the eyelids and can be used to create both a thin and thick liner for eyes. We love the flake-free formula designed to last all day. For a deeper, more dramatic eye makeup look choose our Long Last Liquid Liner. Available in three colours, this liquid eyeliner uses rich pigment from black tea leaves to bring definition to your eyes. The silky smooth formula is water-resistant, smudge-proof and will last all day and well into the night. We've added hydrating aloe and nourishing cocoa butter for sensitive eyes. Our natural eyeliner pencil and liquid eyeliner have been kept free from artificial fragrances, chemical preservatives and toxic petrochemical dyes. 


2. Are 100% Pure eyeliners safe for sensitive eyes?

Yes! Our natural eyeliner and natural liquid eyeliner are perfect for people with sensitive eyes. We don't use the types of artificial fragrances, chemical preservatives and toxic petrochemical dyes that you'll find in traditional eye makeup. Instead, our deep, rich colours are achieved by incorporating fruit and vegetable pigments instead of harsh synthetic dyes. 


3. What are the best products to create a natural smokey eye?

Natural smokey eye makeup will always be in style. You can achieve this effortless, flattering look using our 100% Pure natural pressed eyeshadow pots and our natural eyeshadow palettes combined with either an eyeliner pencil or liquid eyeliner. Start with our signature Better Naked neutral eyeshadow palette, sweeping the milk chocolate brown eyeshadow hue across the lid. Build out the edges of your smokey eye makeup with the rich taupe shade, which has a charcoal undertone. Use the golden tone to press a warm shimmer into the inside third of your eyelid and finish with a slick of Creamy Long Last Liner pencil in Dark Cacao. 


4. What is the best selling makeup palette?

With over 600 five-star reviews, our Pretty Naked Palette is hands down our most popular eyeshadow palette. This is the perfect eye makeup all-rounder, with five shades designed to celebrate neutral tones and soft shimmers. This 100% Pure beauty staple boasts three eyeshadows, a blush and a highlighter making it the perfect palette to keep in your handbag or travel bag. This eyeshadow palette was one of the first of its kind on the market, and has been made using natural sources like pomegranate, goji berry and tomato. It's perfect for sensitive skin and does not contain harsh or toxic ingredients. This was the first eyeshadow product we launched, and has consistently been a best-selling natural eyeshadow option. We love the peachy blush, the shimmery highlighter and the warm, neutral tones of the eyeshadow for a natural glow that enhances all skin tones and complexions.

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