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The right eye makeup will frame your face and make your eyes pop! We specialise in natural eye makeup with over 10,000 customer reviews across our award winning mascaras, eyeliner & eyeshadow eyebrow makeup and eyeshadow palettes. Our range is 100% cruelty free, pure & natural, suitable for the delicate eye and those with sensitive eyes. The colours are highly pigmented with fruit and vegetables with staying power. Created with nourishing ingredients including Maracuja oil from passion fruit, Pro-vitamin B5 & Vitamin E and naturally pigmented with Black Tea, Cocoa, and Coffee beans. Here you will find everything you need to create the perfect natural smokey eye or an understated natural makeup look. Our vegan eye pencils come in a creamy soft long lasting formulation to glide onto the skin without tugging and are easily blendable, our best selling liquid eyeliner comes with a precision brush to create the perfect cat-eye.

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A silver tube of 100% Pure Ultra Lengthening Mascara 10g, featuring a floral design and shown upright with its black wand applicator removed. Ideal for sensitive eyes and made with fruit pigments.
A thick streak of 100% Pure Ultra Lengthening Mascara 10g is brushed over a white background, fading at the edge—ideal for sensitive eyes wanting bold, defined lashes.
A dark, textured brushstroke of 100% Pure Ultra Lengthening Mascara 10g spreads on a white background, revealing thick, glossy lines—ideal for those with sensitive eyes.
A thick, textured black brushstroke—evoking the look of 100% Pure Ultra Lengthening Mascara 10g for sensitive eyes—smudges across a white background, showing visible ridges and soft fading edges on the left.
A textured swipe of 100% Pure Ultra Lengthening Mascara 10g in metallic dark gray is spread horizontally across a white background.

Ultra Lengthening Mascara

$44.95
4.7
Rated 4.7 out of 5 stars
23 Reviews
 
A 10g tube of 100% Pure Maracuja Oil Volumising Mascara stands upright, cap and wand removed, featuring a floral design. The tube reads "Mascara, Oil Mascara"—a volumising mascara ideal for sensitive eyes.
A single, thick black brushstroke with textured edges, angled upward on white, evokes the bold volumising effect of 100% Pure Maracuja Oil Volumising Mascara 10g.
A black brushstroke with uneven, textured edges curving upward on a white background, evoking the bold volume and gentle formula of 100% Pure Maracuja Oil Volumising Mascara 10g, perfect for sensitive eyes.
A single, bold black brushstroke arcs upward on white, with textured bristle marks and uneven edges—evoking the dramatic impact of 100% Pure Maracuja Oil Volumising Mascara 10g.

Maracuja Volumising Mascara

$44.95
4.4
Rated 4.4 out of 5 stars
140 Reviews
 
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