Why natural eye makeup? Since the pores around your eyes are the smallest and most sensitive part of your skin! Our eye area is seven to ten times thinner than the rest of our face, hence why signs of aging appear around our eyes first. So, natural eye products only make sense. 100% PURE®’s natural eye creams address anti-aging concerns such as help reduce the appearance of wrinkles, fine lines, sagging, creepiness, puffiness, brightening dark circles. And our natural eye makeup accentuates your eyes, whether you want a natural, daytime look or a glamorous one for a night out on the town.