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Natural Eye Makeup

The right eye makeup will frame your face and make your eyes pop! We specialise in natural eye makeup with over 10,000 customer reviews across our award winning mascaras, eyeliner & eyeshadow eyebrow makeup and eyeshadow palettes. Our range is 100% cruelty free, pure & natural, suitable for the delicate eye and those with sensitive eyes. The colours are highly pigmented with fruit and vegetables with staying power. Created with nourishing ingredients including Maracuja oil from passion fruit, Pro-vitamin B5 & Vitamin E and naturally pigmented with Black Tea, Cocoa, and Coffee beans. Here you will find everything you need to create the perfect natural smokey eye or an understated natural makeup look. Our vegan eye pencils come in a creamy soft long lasting formulation to glide onto the skin without tugging and are easily blendable, our best selling liquid eyeliner comes with a precision brush to create the perfect cat-eye.

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Save 40%100% Pure Fruit Pigmented® Ultra Lengthening Mascara with Swatch - Black Tea100% Pure Fruit Pigmented® Ultra Lengthening Mascara All Colour swatches
Save 25%Maracuja Mascara open in Black Tea shadeMaracuja Mascara open on plate of berries
100% Pure Creamy Long Last Liner in Blackest100% Pure Creamy Long Last Liner colour swatches on wrist
Sold outLong Last Liquid Eye LinerLong Last Liquid Eye Liner
Notify Me
Sold outGreen Tea Fibre Brow BuilderGreen Tea Fibre Brow Builder
Sold outLong Last Brows
Fruit Pigmented® Eye ShadowFruit Pigmented® Eye Shadow
Fruit Pigmented® Better Naked Palette
Fruit Pigmented® Rose Gold Palette
Save 50%Fruit Pigmented® Berry Naked PaletteFruit Pigmented® Berry Naked Palette
Sold outFruit Pigmented® Pretty Naked Palette

Every ingredient we use in our range of eye makeup is beneficial. Here are a few of our favourites:


Used in our eyeshadow as a safe and natural alternative to talc and other eye shadow bases. 


A natural potent anti-ageing superfood used in our eye makeup


Used in our eye makeup to nourish and softens the skin 


Used to colour our mascara, it is rich in antioxidants to help fight free radical damage


Used in our mascara’s to help coat and condition the lashes 


Rich in essential nutrients, used in our eyebrow makeup to conditions the brows


Rich in antioxidants, with natural anti-ageing benefits, used in our eye makeup

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