Hyaluronic Acid is everyone’s favourite when it comes to hydration. Used in everything from moisturisers through to serums and lip balms, it’s an ingredient that acts as a moisture magnet. It draws and retains water into the skin, resulting in plumper, hydrated skin. Hyaluronic Acid serums help to maintain the skin's moisture balance, improving elasticity and reducing the appearance of fine lines and wrinkles. The results? A more hydrated, youthful and supple complexion with a smoother, softer texture and radiant glow.