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The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand—ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula—perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes—perfect for sensitive eyes.

Fruit Pigmented® Ultra Lengthening Mascara 10g

4.7
Rated 4.7 out of 5 stars
23 Reviews
$31.46 $44.95
ColorDark Chocolate

Shipped from Australia by our exclusive partner
  • Description
  • Size
  • Ingredients
  • How to use

A water-resistant lengthening mascara formulated with Aloe Vera as the base, with Candelilla Wax, Carnauba Wax and Castor Oil forming the mascara base. Provitamin B5, Biotin (Vitamin B7) and Vitamin E complement the formula, alongside Bamboo Charcoal and Hydrogenated Jojoba Oil. Shade pigments include fruit and botanical extracts. The slim hourglass wand provides precise, even application. Available in four shades. Vegan. Made in the USA.

Shade Guide

Black Tea: classic black
Dark Chocolate: deep brown
Blackberry: deep purple
Blueberry: deep blue

10g

Please note that 100% Pure has recently changed some of its formulations. The ingredients listed are based on the most recent information provided to us and may change at any time. Please always refer to the product label for the most current ingredient list.

Blueberry : Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Vaccinium Angustifolium (Blueberry) Extract, Rubus Fruticosus (Blackberry) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77007, CI 77499.

Black Tea: Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77499.

Blackberry: Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Rubus Fruticosus (Blackberry) Fruit Extract, Ribes Nigrum (Blackcurrant) Fruit Extract, Vaccinium Myrtillus (Bilberry) Fruit Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Mica (Mineral), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77891, CI 77499, CI 77491.

Dark Chocolate : Aloe Barbadensis Leaf Juice, Active Carbon (Bamboo Charcoal), Hydrogenated Jojoba Oil, Oryza Sativa (Rice) Starch, Stearic Acid (From Coconuts), Glyceryl Stearate (From Coconuts), Brassica Campestris/Aleurites Fordi Oil Copolymer (From Rapeseed and Tung Plant Oil), Theobroma Cacao (Cocoa) Extract, Camellia Sinensis (Black Tea) Leaf, Pullulan (Polysaccharide From Fermented Cassava Plant), Euphorbia Cerifera (Candelilla) Wax, Pantothenic Acid (Pro-Vitamin B5), Biotin (Vitamin B7), Tocopherol (Vitamin E), Acacia Senegal Gum (From Acacia Tree), Xanthan Gum (Polysaccharide), Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Caprylate (From Coconuts), Phenethyl Alcohol (Naturally Occurring in Roses), Dehydroacetic Acid (Naturally Occurring in Solandra Flowers), Benzyl Alcohol (Component of Essential Oils). May contain: CI 77499, CI 77491, CI 77492.

Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply a second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.

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4.7
Rated 4.7 out of 5 stars
Based on 23 reviews
Total 5 star reviews: 18 Total 4 star reviews: 4 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
96%would recommend this product
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23 reviews
  • H
    Heidi
    Verified Reviewer
    I recommend this product
    Rated 4 out of 5 stars
    Good and bad

    It smells beautiful. The colour is gorgeous. However it is somewhat dry and leave tiny lumps along my lashes. It’s only that everything else is great I didn’t rate it 3 stars. I don’t think I’ll buy it again?

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  • G
    Gail
    I recommend this product
    Rated 5 out of 5 stars
    5 Stars

    Love it. Great colour and great staying power.

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  • R
    Ruth
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 Stars

    I'm very happy with this lovely mascara. I first noticed the beautiful berry scent upon opening this product, then the gorgeous deep purple/black colour.

    The wand wasn't loaded with big chunks of gluggy mascara (which you then can't use without getting it everywhere but your eyelashes.)

    The product transfers smoothly and effortlessly, in thin but effective layers. There has been no flaking or running during wear.

    I would definitely buy again.

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  • S
    Sofia
    Verified Buyer
    Rated 3 out of 5 stars
    3 Stars

    Nice colour. Smells very strong. Arrived with mascara that had leaked on the packaging

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  • P
    Patricia
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 Stars

    I absolutely love my fruit pigment mascara in blackberry! I've searched for years for a product that doesn't irritate my sensitive eyes and this goes beyond my expectations. Thank you so very much.

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