The right eye makeup will frame your face and make your eyes pop! We specialise in natural eye makeup with over 10,000 customer reviews across our award winning mascaras, eyeliner & eyeshadow eyebrow makeup and eyeshadow palettes. Our range is 100% cruelty free, pure & natural, suitable for the delicate eye and those with sensitive eyes. The colours are highly pigmented with fruit and vegetables with staying power. Created with nourishing ingredients including Maracuja oil from passion fruit, Pro-vitamin B5 & Vitamin E and naturally pigmented with Black Tea, Cocoa, and Coffee beans. Here you will find everything you need to create the perfect natural smokey eye or an understated natural makeup look. Our vegan eye pencils come in a creamy soft long lasting formulation to glide onto the skin without tugging and are easily blendable, our best selling liquid eyeliner comes with a precision brush to create the perfect cat-eye.