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The right eye makeup will frame your face and make your eyes pop! We specialise in natural eye makeup with over 10,000 customer reviews across our award winning mascaras, eyeliner & eyeshadow eyebrow makeup and eyeshadow palettes. Our range is 100% cruelty free, pure & natural, suitable for the delicate eye and those with sensitive eyes. The colours are highly pigmented with fruit and vegetables with staying power. Created with nourishing ingredients including Maracuja oil from passion fruit, Pro-vitamin B5 & Vitamin E and naturally pigmented with Black Tea, Cocoa, and Coffee beans. Here you will find everything you need to create the perfect natural smokey eye or an understated natural makeup look. Our vegan eye pencils come in a creamy soft long lasting formulation to glide onto the skin without tugging and are easily blendable, our best selling liquid eyeliner comes with a precision brush to create the perfect cat-eye.

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The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand—ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula—perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes—perfect for sensitive eyes.
Sale

Fruit Pigmented® Ultra Lengthening Mascara 10g

$31.46 $44.95
4.7
Rated 4.7 out of 5 stars
23 Reviews
 
A tube of 100% Pure Maracuja Mascara 10g by 100% Pure, featuring a silver floral design. The mascara is water-resistant, with the applicator wand shown standing upright beside the tube and the product name visible on it.
A single, bold black brushstroke sweeps up diagonally on white, with rough edges and bristle texture—evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A bold, black brushstroke with jagged edges sweeps diagonally upward on white, evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A thick, textured black brushstroke sweeps upward on white, with visible bristle marks and pointed ends, evoking the bold effect of 100% Pure Maracuja Mascara 10g by 100% Pure—a water-resistant formula ideal for sensitive eyes.
Sale

Maracuja Mascara 10g

$26.97 $44.95
4.4
Rated 4.4 out of 5 stars
140 Reviews