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A beige tube labeled 100% Pure Luminous Primer 30ml stands upright on a white background, featuring English and French text and promising a dewy finish.
 
 Sold Out

Luminous Primer 30ml

$69.95
4.6
Rated 4.6 out of 5 stars
140 Reviews
A pink tube of 100% Pure Mattifying Primer 30ml stands upright against a white background; this silicone-free primer by 100% Pure offers oil control, pore-diffusing, and velvet matte benefits.
 
 Sold Out

Mattifying Primer 30ml

$69.95
4.7
Rated 4.7 out of 5 stars
76 Reviews
The 100% Pure BB Cream 30ml comes in a pale pink tube with a twist-off cap, offering a makeup-skincare hybrid formula with medium to full coverage, displayed upright against a white background.
A creamy, light beige swatch of 100% Pure BB Cream 30ml in shade Light 10 (Luminous) blends seamlessly on a white background, showcasing its makeup-skincare hybrid formula.
A creamy, medium beige 100% Pure BB Cream 30ml with a slight orange undertone and natural ingredients. This makeup-skincare hybrid shade is labeled: “Medium 20 (Aglow)”.
The 100% Pure BB Cream 30ml comes in a pale pink tube with a twist-off cap, offering a makeup-skincare hybrid formula with medium to full coverage, displayed upright against a white background.

BB Cream 30ml

From $15.00
4.3
Rated 4.3 out of 5 stars
56 Reviews
 
A 5ml tube of 100% Pure Fruit Pigmented® 2nd Skin Concealer with a gold cap, pictured open with the applicator wand upright. This light beige concealer from 100% Pure provides medium to full coverage and a natural finish.
A smooth swatch of 100% Pure Fruit Pigmented® 2nd Skin Concealer 5ml by 100% Pure, featuring a beige shade with a natural finish and medium to full coverage, rests on a white background labeled Shade 1.
A smooth swatch of 100% Pure Fruit Pigmented® 2nd Skin Concealer 5ml in Shade 2, by 100% Pure, displays its medium to full coverage and natural finish against a white background.
A smooth, oval swatch of medium tan 100% Pure Fruit Pigmented® 2nd Skin Concealer 5ml in Shade 3, known for medium to full coverage and a natural finish, displayed on a white background.
A smooth swatch of medium beige foundation labeled Shade 4 delivers medium to full coverage with a natural finish, just like 100% Pure Fruit Pigmented® 2nd Skin Concealer 5ml from 100% Pure.

2nd Skin Concealer 5ml

$49.95
1.5
Rated 1.5 out of 5 stars
2 Reviews
 
A silver compact with floral-engraved lid reveals 100% Pure Fruit Pigmented® Powder Foundation 9g—a talc-free, light beige pressed powder by 100% Pure.
A swatch of 100% Pure Fruit Pigmented® Powder Foundation 9g by 100% Pure in light beige is smeared on a white background, with "Crème" written below.
A swatch of light beige 100% Pure Fruit Pigmented® Powder Foundation 9g, talc-free with a smooth center and crumbly edges, is labeled White Peach below.
A swatch of 100% Pure Fruit Pigmented® Powder Foundation 9g by 100% Pure in the Peach Bisque shade, a light peachy-beige, is spread across a white background.
A swatch of Sand shade 100% Pure Fruit Pigmented® Powder Foundation 9g by 100% Pure, a talc-free pressed powder in light beige with a smooth center and crumbly edges, shown on a white background.
A loose swatch of 100% Pure Fruit Pigmented® Powder Foundation 9g in a warm, light brown shade named Golden Peach is shown on a white background.
A swatch of 100% Pure Fruit Pigmented® Powder Foundation 9g by 100% Pure in a warm toffee shade, smoothly spread with textured edges on a white background, shown with the label "Toffee" beneath it.

Fruit Pigmented® Powder Foundation 9g

$69.95
4.5
Rated 4.5 out of 5 stars
25 Reviews
 
A light pink tube of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml by 100% Pure with a white cap stands upright against a white background, offering vegan, natural coverage.
A creamy, vegan swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Alpine Rose (light peachy-beige) sits on a white background, offering natural coverage.
A swipe of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in White Peach gives natural, creamy peach-toned coverage against a white background.
A smooth, curved swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Peach Bisque is displayed on a white background, highlighting its natural coverage.
A creamy swatch of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml in Golden Peach on a white background, labeled "Golden Peach" below, offers natural coverage with a vegan formula from 100% Pure.
A light pink tube of 100% Pure Fruit Pigmented® Tinted Moisturiser 30ml by 100% Pure with a white cap stands upright against a white background, offering vegan, natural coverage.

Fruit Pigmented® Tinted Moisturiser 30ml

$59.95
4.6
Rated 4.6 out of 5 stars
8 Reviews
 
An open container of 100% Pure Translucent Bamboo Blur Powder 5.5g with its beige lid placed beside it reveals the light beige loose powder inside; the lid displays the product name in white text.
 

Translucent Bamboo Blur Powder

$59.95
4.7
Rated 4.7 out of 5 stars
85 Reviews
 
A top view of the 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g by 100% Pure, a light beige vegan formula in a clear round jar with a silver rim—ideal for achieving a flawless finish.
A 3g jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits in Alpine Rose, featuring a white lid with floral art, shown next to a swatch of its light, rosy beige vegan formula.
An open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g rests on a beige smear. The botanical lid lies nearby, and the word “Crème” highlights this long-lasting 100% Pure concealer.
An open jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in White Peach, featuring a botanical illustration on the lid, sits atop a swatch of its peachy-beige shade.
An open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in Peach Bisque, featuring a floral lid design. A smear of this peachy-beige concealer by 100% Pure is displayed in the background.
A small open container of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g in a golden peach shade rests on a matching smear. The white lid has a floral design, and the text Golden Peach appears below. Brand: 100% Pure.
A jar of 100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits 3g, featuring a botanical lid design, sits on a swipe of medium brown Toffee shade, offering vegan coverage from the brand 100% Pure.

Fruit Pigmented® Long Last Concealer with Super Fruits 3g

$39.95
4.6
Rated 4.6 out of 5 stars
12 Reviews
 
The 100% Pure Better Naked Palette 9g is open, showing five vegan eyeshadow and blush shades in neutral and peach tones. The light, minimal packaging features subtle fruit illustrations and a clean design.
 

Better Naked Palette 9g

$79.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
The 100% Pure Berry Naked Palette 9g is a vegan eyeshadow palette with five circular berry and neutral shades in light pink tones, displayed in an open case for long-lasting wear.
 
 Sold Out

Berry Naked Palette 9g

$79.95
4.8
Rated 4.8 out of 5 stars
19 Reviews
The 100% Pure Rose Gold Palette 9g features four round pans of shimmery, vegan nude and bronze eyeshadows, in a rose gold compact with the lid partly open to reveal the long-lasting hues.
 

Rose Gold Palette

$79.95
4.6
Rated 4.6 out of 5 stars
19 Reviews
The 100% Pure Pretty Naked Palette 9g features five vegan eyeshadow shades in a pink case with fruit illustrations. Arranged vertically, the palette is slightly open to showcase its beautiful neutral colors.
 

Pretty Naked Palette

$79.95
4.4
Rated 4.4 out of 5 stars
39 Reviews
The 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g features a silver tube with a floral design and comes with a standing wand—ideal for sensitive eyes.
A thick, textured swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g, applied in one stroke on a white background, with visible brush lines and soft, fading edges to the left.
A swipe of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g on white, with textured brush strokes and a creamy formula—perfect for sensitive eyes.
A thick, textured streak of 100% Pure Fruit Pigmented® Ultra Lengthening Mascara 10g is brushed diagonally across a white background, with the black pigment fading and lines becoming finer toward the left edge.
A thick, textured smear of dark metallic gray 100% Pure Fruit Pigmented® Ultra Lengthening Mascara on white, with glossy brush strokes—perfect for sensitive eyes.
Sale

Fruit Pigmented® Ultra Lengthening Mascara 10g

$31.46 $44.95
4.7
Rated 4.7 out of 5 stars
23 Reviews
 
A tube of 100% Pure Maracuja Mascara 10g by 100% Pure, featuring a silver floral design. The mascara is water-resistant, with the applicator wand shown standing upright beside the tube and the product name visible on it.
A single, bold black brushstroke sweeps up diagonally on white, with rough edges and bristle texture—evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A bold, black brushstroke with jagged edges sweeps diagonally upward on white, evoking the dramatic effect of 100% Pure Maracuja Mascara 10g by 100% Pure.
A thick, textured black brushstroke sweeps upward on white, with visible bristle marks and pointed ends, evoking the bold effect of 100% Pure Maracuja Mascara 10g by 100% Pure—a water-resistant formula ideal for sensitive eyes.
Sale

Maracuja Mascara 10g

$26.97 $44.95
4.4
Rated 4.4 out of 5 stars
140 Reviews
 
100% Pure Long Last Liquid Eye Liner 7ml is a water-resistant eyeliner with a brush applicator, silver cap, and black bottle adorned with gold floral designs and the 100% Pure brand name.
A bold, black, curved line with pointed tips on a white background—reminiscent of the dramatic effect achieved with 100% Pure Long Last Liquid Eye Liner 7ml.
Two brown, textured brushstrokes on white—one larger and curved above a smaller—mimic abstract brows, artistically evoking the fluid precision of 100% Pure Long Last Liquid Eye Liner 7ml.
Two bold, metallic plum lines—one thinner and shorter above the other—resembling vegan eyeliner strokes, are drawn on white, showcasing 100% Pure Long Last Liquid Eye Liner 7ml.

Long Last Liquid Eye Liner 7ml

$44.95
4.6
Rated 4.6 out of 5 stars
125 Reviews
 
The 100% Pure Creamy Long Last Liner 1.14g by 100% Pure is a black, pencil-shaped, smudge-resistant eyeliner with a sharpened tip and white text on the body, displayed against a plain white background.
A single black brushstroke of 100% Pure Creamy Long Last Liner 1.14g, by 100% Pure, appears creamy and textured on a white background with a slightly uneven finish.
A single dark brown streak of 100% Pure Creamy Long Last Liner 1.14g is brushed diagonally across a white background, starting thick on the left and tapering to a thin, smudged end on the right.

Creamy Long Last Liner 1.14g

$39.95
4.5
Rated 4.5 out of 5 stars
71 Reviews
 
A pink tube of 100% Pure Green Tea Fibre Brow Builder 4.5g with white floral designs stands open, showing its wand applicator with vegan brown brow gel on the brush.
 
 Sold Out

Green Tea Fiber Brow Builder 4.5g

$49.95
4.6
Rated 4.6 out of 5 stars
127 Reviews
 
An open 100% Pure Long Last Brows 4.5g container with a white lid featuring a brown floral design. Inside is a dark brown vegan brow gel by 100% Pure, formulated for long-lasting brows.
A small round pot of 100% Pure Long Last Brows 4.5g by 100% Pure, filled with taupe long-lasting cream, is viewed from above. The word "Taupe" appears below the container on a white background.
A round 100% Pure Long Last Brows 4.5g container with soft brown cream is shown from above, labeled Soft Brown. This vegan formula by 100% Pure also works as a natural brow gel for an effortless, long-lasting look.
A top view of the 100% Pure Long Last Brows 4.5g by 100% Pure, a small round container filled with medium brown natural brow gel, labeled "Medium Brown" on a white background.

Long Last Brows 4.5g

$49.95
4.6
Rated 4.6 out of 5 stars
40 Reviews
 
100% Pure Gemmed Luminiser 9g is a round, open compact with light pink powder embossed with the brand and a leaf design. Its floral-patterned lid sits beside it—ideal for adding a radiant, natural glow to your look.
A swatch of 100% Pure Gemmed Luminiser 9g, a shimmery pink pressed powder, is smeared on a white background—perfect for adding a natural glow.
A swatch of 100% Pure Gemmed Luminiser 9g in a warm copper gold shade is spread on a white background, perfect for a natural glow. The text "Copper Gold" appears below the makeup sample.

Gemmed Luminizer 9g

$59.95
4.4
Rated 4.4 out of 5 stars
20 Reviews
 
The 100% Pure Rice Powder Pressed Blush 9g is a round pink compact with "100% Pure" embossed on the powder and floral designs on the open lid, shown on a white background. Achieve a natural flush with this vegan blush.
A swatch of 100% Pure Rice Powder Pressed Blush 9g in matte, dusty pink on a white background with "Healthy" below, demonstrating a natural flush and buildable coverage.
A smear of 100% Pure Rice Powder Pressed Blush 9g in the shade Chiffon is displayed on a white background, offering a natural flush and buildable coverage.
A swipe of 100% Pure Rice Powder Pressed Blush 9g in bright pink on a white background with the label Peppermint Candy, delivering a natural flush and buildable coverage.
A swatch of 100% Pure Rice Powder Pressed Blush 9g in peachy coral Mimosa is displayed on a white background, showcasing its natural flush and buildable coverage.
A smear of 100% Pure Rice Powder Pressed Blush 9g in peach on a white background, with "Peach" below, highlights its buildable coverage for a natural-looking flush.
A swatch of matte, peachy-pink 100% Pure Rice Powder Pressed Blush 9g on a white background, labeled Pretty Naked below, highlights a natural flush with buildable coverage.
A swatch of mauve-pink 100% Pure Rice Powder Pressed Blush 9g is smeared on a white background, showing its buildable coverage for a natural flush. The word "Mauvette" appears below.

Pressed Blush 9g

$59.95
4.6
Rated 4.6 out of 5 stars
34 Reviews
 
The 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g, a pinkish-brown vegan formula, is shown upright in its shiny metallic red tube against a plain white background.
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick (4.5g) in Peony— a true, pale pink— sits on a white background with its shiny pink cap beside it. This vegan formula is enriched with pomegranate oil for soft, hydrated lips.
The 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in Calendula is a coral pink nude shade, shown with its shiny pink tube next to a swatch. Text reads: Calendula (A coral pink nude).
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in berry pink mauve, with its cap beside it. A Foxglove shade swatch is smeared behind, highlighting this moisturising lipstick enriched with pomegranate oil.
A woman with light skin, brown eyes, and dark brown hair wears a patterned headscarf and matte pink 100% Pure Pomegranate Oil Moisturising Lipstick. She has winged eyeliner, defined brows, and "Bee Balm" in white at the bottom left.
A woman with brown hair in a headscarf applies 100% Pure Pomegranate Oil Moisturising Lipstick (4.5g) in pink. She wears winged eyeliner and has a subtle shoulder tattoo. "Buttercup" appears in white at the bottom left of the image.
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in a metallic pink-floral case, shown open with lipstick and a swatch of deep, neutral pink-nude behind it. Text below reads: Clover, infused with pomegranate oil.
The 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in Black Rose—a cool, deep wine shade—comes in a shiny metallic case. Richly pigmented and vegan, it moisturizes lips while delivering bold color and nourishing comfort.
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g is shown in a floral-patterned metallic case, with a swatch of bright blood-red shade behind it. The shade is labeled Poppy (a bright, blood red).
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g in deep pink, labeled Narcissus, with the cap off and beside it. The shiny pink packaging features vertical text, offering a bold, moisturising lipstick look.
A vegan, moisturising pink-coral lipstick—100% Pure Pomegranate Oil Moisturising Lipstick 4.5g—in a shiny metallic pink tube with black cursive writing. Shown upright, cap off. Below: Magnolia (a bright bubblegum-coral).
A bright pink, moisturising lipstick with a dark metallic case is shown upright beside its cap and a pink smear. Text below: Primrose (a bright pink) 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g.
A tube of 100% Pure Pomegranate Oil Moisturising Lipstick 4.5g (vegan, deep red-coral) sits uncapped on a matching swatch. The label reads Hibiscus—a hydrating formula for bold, vibrant lips.
Sale

Pomegranate Oil Moisturising Lipstick 4.5g

$22.48 $44.95
4.6
Rated 4.6 out of 5 stars
60 Reviews
 
Pink lipstick with '100% Pure' branding on a white background
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade “Pink Canyon” is displayed in front of a soft peach flower, with a blurred green background.
A woman with winged eyeliner, a headscarf, and a shoulder tattoo applies the 100% Pure Cocoa Butter Matte Lipsticks 4.5g to her lips, standing against a neutral background.
A fair-skinned woman wears a brown headscarf and natural makeup with pink, long-lasting 100% Pure Cocoa Butter Matte Lipstick (4.5g). She looks slightly to the side. Text at bottom left reads Shade: Cassia.
A woman with fair skin, winged eyeliner, and mauve 100% Pure Cocoa Butter Matte Lipsticks (4.5g) poses against a gray background. She wears a brown headscarf and shows a yellow rose tattoo on her shoulder. Text at the bottom reads, Shade: Sahara.
A woman with brown hair and bangs wears a large striped bow headband, flaunting winged eyeliner, rosy cheeks, and long-lasting 100% Pure Cocoa Butter Matte Lipstick. "Shade: Mojave" appears in the lower left corner.
100% Pure Cocoa Butter Matte Lipsticks 4.5g in “Plume Pink” is shown on two models with different skin tones. On the left, a pink tube from our long lasting lipstick collection matches the vibrant lip color displayed.
A smiling woman with winged eyeliner and bright pink lips, in a brown headscarf and floral shoulder tattoo. Text: Shade Winecup—one of our long-lasting 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A woman with dark hair and bangs wears a patterned headscarf, bold lashes, and matte lipstick. She looks down with eyes closed. Text reads: Shade: Cacti. Featuring 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day wear.
Two close-up images of lips wearing Savanna, a warm reddish-brown shade of 100% Pure Cocoa Butter Matte Lipsticks 4.5g, are shown on different skin tones. The vegan, long-lasting lipstick tube appears on the left side.
Two close-up images of lips wearing 100% Pure Cocoa Butter Matte Lipsticks 4.5g in Hyacinthus, a rich vegan shade. The matching tube sits to the left on a beige and peach background. Enjoy long-lasting, nourishing color with cocoa butter for a flawless ma
A hand holds a 100% Pure Cocoa Butter Matte Lipsticks 4.5g in pink, featuring a floral-patterned cap, beside a blooming pink rose. The lipstick is swatched on the back of the hand. Text reads: Shade: Marrakesh.
Collage of close-ups: lips in pink lipstick, a strawberry, and a lipstick tube. Lips pose with strawberry and lipstick. Text reads: Shade: Strawberry Cactus. 100% Pure Cocoa Butter Matte Lipsticks 4.5g for all-day color.
A person applies bright pink 100% Pure Cocoa Butter Matte Lipsticks 4.5g in the shade Prickly Pear to their lips; this vegan lipstick is part of a matte collection.
A person holds a tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in bright orange-red near their lips, which are painted in the same bold shade. Text at the bottom reads: Shade: Cactus Bloom.
A vibrant magenta 100% Pure Cocoa Butter Matte Lipsticks 4.5g in a silver tube rests on orange and red spiky protea flowers, with a label below reading: Shade: Protea.
A woman with fair skin and red lipstick poses outdoors, shielding her eyes from the sun. She wears a colorful headscarf and blue earrings; red flowers blur in the background. Text: Shade Sonora, 100% Pure Cocoa Butter Matte Lipsticks 4.5g, vegan formula.
A smiling woman with winged eyeliner and bold red lips, wearing a brown headscarf. Her shiny red nails match her look. Text reads, Shade: Nopal. She wears our 100% Pure Cocoa Butter Matte Lipsticks 4.5g for vibrant, lasting color.
A tube of 100% Pure Cocoa Butter Matte Lipsticks 4.5g in vegan Blood Orange shade rests on a white surface, accented by slices of blood orange fruit.
Sale

Cocoa Butter Matte Lipstick 4.5g

$22.48 $44.95
4.5
Rated 4.5 out of 5 stars
39 Reviews
 
A 2.5g tube of 100% Pure Lip Glaze by 100% Pure, in a shiny metallic case with white fruit illustrations and "100% Pure" text near the base, displayed against a white background.
A shiny silver tube and cap with etched fruit designs holds the 100% Pure Lip Glaze 2.5g by 100% Pure, shown in a bright coral-pink shade with a lipstick bullet and matching swatch behind it. Text below reads Coraline.
A tube of 100% Pure Lip Glaze 2.5g by 100% Pure labeled Rhubarb stands with its cap off, revealing the lipstick and a vibrant smear behind it. The metallic tube features decorative berry designs.

Lip Glaze 2.5g

$39.95
4.6
Rated 4.6 out of 5 stars
9 Reviews
 
A 5ml tube of 100% Pure Lip Caramel Liquid Lipstick, a vegan pinkish mauve shade in a clear container with a metallic silver cap and white lettering on the front.
Close-up of lips wearing 100% Pure Lip Caramel Liquid Lipstick (5ml), a peachy nude, vegan formula with a creamy, slightly glossy finish. "Butterchew" is written in white at the bottom left of the second image.
Close-up of lips wearing glossy, bright red 100% Pure Lip Caramel Liquid Lipstick (5ml, vegan). The top and bottom images show similar lip colors, with "Cherry Cordial" labeled on the bottom image.
Close-up comparison of lips wearing two similar shades of 100% Pure Lip Caramel Liquid lipsticks (5ml) in glossy rose tones. "Ganache" appears in white text at the bottom left of the lower image.
Close-up of lips wearing 100% Pure Lip Caramel Liquid Lipstick (5ml) in a soft, pinkish-brown vegan shade with a glossy finish. Top and bottom images show slight lighting variations. "Rum Nougat" is seen at the bottom left.
Two close-up images show lips wearing 100% Pure Lip Caramel Liquid Lipsticks 5ml in Red Velvet, with shiny, long-lasting vegan color. White text appears at the bottom left. Lips are slightly parted to reveal a smooth, vibrant red shade.
Two close-up shots of lips wearing 100% Pure Lip Caramel Liquid Lipstick (5ml) in a glossy mauve-brown shade. Lighting varies between the images; "Truffle" appears on the bottom. This vegan, long-lasting lipstick is shown in detail.
Sale

Lip Caramel 4.17g

$34.97 $49.95
5.0
Rated 5.0 out of 5 stars
1 Review